WKU Communication and Branding Manual
The WKU Communication & Branding Manual seeks to provide University standards for logo usage and color palettes, website and social media best practices, and important information to ensure that all messages about WKU are clear and consistent. Logo standards may also be found in the WKU Logo Quick Reference Guide (PDF). This information will assist all colleges, departments and divisions in their marketing and communication endeavors. A strong institutional brand does not mean that individual colleges or departments get overshadowed. Rather, it provides an opportunity for all WKU entities to leverage the WKU name in order to build upon your own name recognition and reputation. Any questions related to information in the manual should be directed to University Marketing.
Included in the Manual you will find the following topics:
Introduction
Page 1.......Why the WKU brand matters
Page 2.......The WKU Name
Logo Usage
Page 3.......Logo Basics
Page 4.......Who Should Use This Logo?
Page 5.......Size Specifications of the WKU Logo
Page 6.......Keep the Logo Prominent
Page 7.......WKU Colors
Page 8.....WKU Suggested Typefaces
Page 9.....Optional Versions of the Logo
Page 10.....Logo Signatures
Page 11.....Logo Signature Examples
Page 12.....Sample Work from WKU Publications
Page 13.....Logo on Vehicle Examples
Page 14.....WKU Signage
Page 15.....WKU Stationary & Business Cards
Page 16.....Restricted & Obsolete Logos
Page 17.....WKU Athletic Logos
Advertising Basics
Page 19.....Advertising Guidelines and Tips
Standards
Page 20.....Marketing Climb Campaign
Page 21.....Publications
Page 22.....Websites
Page 26.....Social Media
Page 30.....Electronic Mail Signatures
Page 30.....Merchandise & Promotional Items & T-shirts
Division of Communications & Marketing
Page 32.....About Communications & Marketing
Page 32.....Campus & Community Events
Page 33.....Government & Community Relations
Page 33.....Media Relations
Page 34.....Public Broadcasting
Page 34.....Strategic Communications
Page 34.....University Marketing
Page 37.....Staff Directory
Interested in studying Marketing or Public Relations at WKU?
Visit the Marketing Department website for information about a major or minor in Marketing. Visit the Public Relations website for information about a major in Public Relations.
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