Western Kentucky University

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Contact: Amy Fitzpatrick

Coordinator, Graduate Programs
Dept. of Kinesiology, Rec. & Sport
amy.fitzpatrick@wku.edu
(270) 745-2710


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Our Partners

Sport Marketing Association logo

Sport Marketing Association

WKU has partnered with the Sport Marketing Association (SMA) to offer students in the Master of Science in Recreation and Sport Administration with a concentration in Sport Media and Branding up to two years of student membership as part of their program experience.

Benefits of this membership include access to industry networking opportunities, a subscription to the Sport Marketing Quarterly journal, and discounted rates to the annual SMA conference and leading industry periodicals.


Sport Marketing Association logo

National Association of Collegiate Directors of Athletics

WKU has also partnered with the National Association of College Directors of Athletics (NACDA), through their affiliate organization the National Association of Collegiate Marketing Administrators (NACMA), to offer up to one year of student membership.

Benefits of membership with NACMA/NACDA include reduced rates for the annual NACMA Conventions, access to the NACMA online library, participation in the NACMA listserv, copies of Athletics Administration magazine, access to the NACMA member directory and NACDA's Job Center online, and much more.

 Last Modified 4/25/14