Skip to main content
Western Kentucky University

CWD: Market Motive

Landing Page & Conversion Optimization (OMCP® Preparatory) (40 Hours)

Getting users to your site is only half the battle. Getting them to purchase, to register, to fill out your form, to convert them from visitors to customers — that is your end goal. Bryan Eisenberg and Avinash Kaushik provide a comprehensive overview of landing page optimization, and take you through some real-world examples of what works, what doesn't, and what steps you can take to, as Bryan says, "always be testing." In addition to video lessons, the course references Bryan Eisenberg's book Always Be Testing. Supplementing the video lessens with the book is highly recommended to enhance the student learning experience, but is not an absolute requirement to successfully complete the course.

Whether you’re new to digital marketing or a seasoned professional, this course will broaden your skill set and improve your ability to deliver real value for yourself, clients, and employers. Streaming video lessons, downloadable workbooks, and web-based quizzes and tests are all available online 24x7.

Recommended prerequisites: Conversion Foundations

This course is preparatory for the OMCP™ Certification test.

Conversion Optimization Curriculum:

  • Introduction to Conversion Optimization
  • Conversion Planning
  • Conversion Design Concepts
  • Creating Conversion Structure
  • Building Momentum
  • Engaging in a Dialog with Your Users
  • Analysis & Measurement
  • Taking Action with Conversion Strategies
  • Supplemental: Product Page Optimization
  • Supplemental: PPC Conversion Strategies
  • Supplemental: Conversion Math Analytics

At the conclusion of this course, you will receive a Certificate of Completion from WKU.

Note: documents in Portable Document Format (PDF) require Adobe Acrobat Reader 5.0 or higher to view,
download Adobe Acrobat Reader.

Note: documents in Excel format (XLS) require Microsoft Viewer,
download excel.

Note: documents in Word format (DOC) require Microsoft Viewer,
download word.

Note: documents in Powerpoint format (PPT) require Microsoft Viewer,
download powerpoint.

Note: documents in Quicktime Movie format [MOV] require Apple Quicktime,
download quicktime.

 
 Last Modified 2/9/15