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Western Kentucky University

CWD: Courses: Customer Service

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Successful Sales Skills

Session Format:

One 4-Hour Session


Selling in today’s economy is a challenging profession. How do you increase your sales effectiveness? What techniques should be used to approach customers? This course provides a solid foundation for the fundamentals of selling.


The participant will learn to: (1) learn and apply a results-oriented, consultative system of selling, (2) understand and meet specific customer needs with products and services, (3) sharpen communication skills to present concepts, identify sales opportunities, and overcome objections, and (4) learn to close the sale effectively with the results you intended.

Content Outline

  • The sales process
  • Getting to know your customer
  • Identifying and developing key customer contacts
  • Effective questioning to identify results customers desire
  • Overcome objections and concerns
  • The sales presentation

Who Should Attend

This seminar is intended for managers, supervisors, and sales team members who are called upon to make sales presentations.

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 Last Modified 9/25/14