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Manager, Creative Web Services
The Role of Social Media Engagement in Collegiate Recruitment and Retention - Dissertation in progress, 2015
Influential Sources and the College Choice Process: Creating Change for Positive Advancement, 2015
Corie Martin joined WKU in 2008 and serves as the Manager of WKU Creative Web Services for the Division of WKU Public Affairs. Her office oversees content creation and management for key areas of the WKU.edu website and official social media presences for the University. Martin contributes to the offices of Marketing and Communications, WKU News, WKU Enrollment Management, Admissions, and Information Technology.
Martin's initiatives have included the migration of the WKU.edu website into an enterprise-wide content managment system and the launch of interactive initiatives including:
- The WKU Virtual Tour
- The WKU Schools App
- Foursquare on Campus
- Google Street View
- Hobsons Connect CRM implementation
The Office of Creative Web Services has received numerous local, state and regional awards including Best Social Media, Best Website and Implementation, Online Innovation, Special Events Marketing Campaign, and Marketing/Communications Best Practices from CASE-KY, CASE III and the Professional Marketing Association of Bowling Green. Martin was awarded the WKU Staff Excellence Award for Professional Staff Member of the Year in 2012.
Martin's work can be seen in LINK: The Journal of Higher Ed Web Professionals and she has been featured in University Business magazine. She presents nationally through her affiliation with the Higher Ed Web Professionals Association and is considered an expert in the field of higher ed social media and interactive student engagement. Martin was chosen as one of 15 presenters at the 2014 Higher Ed Social Media Conference sponsored by higheredexperts.com.
Martin is available for speaking engagements for topics including social media, relationship marketing, and online engagement. Please email requests to email@example.com.
Ms. Martin will complete her doctorate in Postsecondary Educational Leadership from the WKU College of Education and Behavioral Sciences in 2015 with a research emphasis in social media and student recruitment.
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