Skip to main content
Western Kentucky University

WKU Health Services : Health Services News

Terri Flood attends KSHPRM 2013 spring conference

KSHPRM Logo

Terri Flood, marketing coordinator at WKU Health Services attended the Kentucky Society for Healthcare Public Relations & Marketing (KSHPRM) spring conference on Tuesday, April 16th at the National Corvette Museum in Bowling Green, KY.

The conference began with Stephen Moegling of Franklin Street, discussing how to make physicians advocates of your hospital marketing campaign. His presentation discussed best practices and how to engage physicians with direct campaigns and drive revenue to key service lines.

The morning continued with Ken Honeywell, creative director at Well Done Marketing. Ken discussed the importance of content marketing strategies and how they can benefit patients and prospects looking for health information and advice on hospital websites. He also discussed specific hospitals that have had success through using multiple content platforms. Those platforms include: feature stories, patient testimonials, awareness events, physician advice, videos and promotional contest.


The day continued with Noreen Reithofer and Sheri Harris of Krames StayWell. As health care reform shifts the payment landscape away from volume and towards value, it is increasingly important for health care providers to position their services toward staying healthy, versus treatment for the sick. Noreen and Sheri discussed how organizations throughout the country are successfully making this shift through websites, microsites, blogs, magazines, online forums, text programs and e-newsletters. They shared examples of how specific hospitals are promoting, engaging and connecting with their employees and patients.

Cody Vest, creative director at Vest Advertising discussed how to reach more people with less money by using digital advertising. As the masses have hopped on-board the social media revolution and lended their information as digital currency, the strategies of digital advertising have changed from being an alternate outlet on which to spend ad dollars, to a hybrid of direct marketing and word of mouth. Cody discussed how data drives strategy and how it can increase ROI.

The conference concluded with a tour of the Corvette Museum.

Categories
Latest Health News
Questions and Answers on Ebola

The current Ebola outbreak is centered on three countries in West Africa: Liberia, Guinea, Sierra Leone, although there is the potential for further spread to neighboring African countries.

Ebola Virus Is Outpacing Efforts to Control It, World Health Body Warns

In an ominous warning as fatalities mounted in West Africa from the worst known outbreak of the Ebola virus, the head of the World Health Organization said on Friday that the disease was moving faster than efforts to curb it.

Rates of new lung cancer cases drop in U.S. men and women

Tobacco control efforts are having a major impact on Americansí health, a new analysis of lung-cancer data suggests.

Featured Articles
5 Ways to Drop Your Soda Habit

How does one ditch a dependence on soda? Here are five tips for kicking your soda habit for good.

Real or fake sugar: Does it matter?

Are artificial sweeteners used in soft drinks and foods safe? Will they make us fat? How much is too much? Science doesn't have all the answers yet, but researchers have some clues.

List of 'Salty Six' Foods May Surprise You

Note: documents in Portable Document Format (PDF) require Adobe Acrobat Reader 5.0 or higher to view,
download Adobe Acrobat Reader.

Note: documents in Excel format (XLS) require Microsoft Viewer,
download excel.

Note: documents in Word format (DOC) require Microsoft Viewer,
download word.

Note: documents in Powerpoint format (PPT) require Microsoft Viewer,
download powerpoint.

Note: documents in Quicktime Movie format [MOV] require Apple Quicktime,
download quicktime.

 
 Last Modified 9/24/14