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Western Kentucky University

Advertising

 

Welcome,

With more than 250 majors, both the Advertising and Public Relations programs are attracting smart and creative students who want to excel beyond the norm. We offer a challenging, yet supportive environment. We encourage our majors to look at problems in fresh and novel ways.

Our majors also have the best tools to help them innovate. We are housed in a new $18 million state-of-the-art building with easily accessible technology. We embrace new media. Real world and hands-on. I mean really hands on!

Want experience and a degree? This is the place. Look over the site. If you have any questions, please e-mail the Ad+PR Program coordinator, Cliff Shaluta, directly at cliff.shaluta@wku.edu You can schedule a tour by clicking here for WKU TOURS.

The Ad program launched a 24- hour Minor in Digital Advertising in 2010.

The business of advertising is being transformed as consumers are choosing new technologies to access a variety of content where and when they choose. Conventional media revenue models are being challenged and a new type of advertising professional is needed. The advertising major in the School of Journalism & Broadcasting prepares students for media, agency and corporate advertising careers by offering concentrations in Branding, Print Design or Interactive Design.

Advertising majors choose between the Branding or Creative Design tracks. Branding refers to the business side of advertising. Majors choosing the Branding track are interested in how businesses use advertising and other communication tools to shape perceptions of their brand. These intangibles are often why consumers choose Coke over Big K Cola, even though taste tests often favor Big K.  A minor in Marketing is recommended for advertising majors emphasizing Branding.

In the Creative track, there are two emphases including Print Advertising Design and Interactive Advertising Design. Print Advertising is focused on design for all types of commercial print media. Ad majors choosing Interactive Design will explore the world of digital technology by creating commercial websites, applications and video content. Ad majors choose a second major or minor from outside the School of Journalism & Broadcasting that complements their interests and abilities. Those majors choosing the Print advertising emphasis are required to minor in Graphic Design which is offered by the Department of Art. Minors in Computer Science or Graphic Design are recommended for students emphasizing interactive advertising. 

The Advertising program at WKU offers students many ways to build impressive resumes and portfolios, including class projects, internships, and working with the School's advertising and public relations agency. Imagewest is a student-run agency that provides real-world experience to help students hone their creative skills, develop confidence and build a portfolio of their work. See: http://www.wkuimagewest.com/.

Major in Advertising - 36 hours Reference #727 (rev. 8/15/2014)

Curriculum requirements effective for students in catalog year fall 2014 and thereafter.

ADMISSION REQUIREMENTS: Prospective majors may take no more than 15 hours in the major before admission. Students must meet the following requirements before they can be admitted:
1. Completion of a minimum of 24 hours of course work applicable to a baccalaureate degree;
2. A minimum overall grade point average of 2.5;
3. Completion of ENG 100 with a grade of 'C' or better and 9 additional hours in general education;
4. Completion of the following courses with a grade of 'C' or better: SJB 101, 102, 103 and AD 341.

Students not meeting the above admission requirements will not be admitted to the major in advertising and cannot register for any additional courses in the major.


CURRICULUM: For students declaring the major in fall 2014 and thereafter, the major in advertising requires 36-37 semester hours and leads to a Bachelor of Arts degree. No course with a grade of "D" or below may be counted toward the major or fulfill prerequisite requirements for any major in the School. One-half of the hours in the major must be at the 300- or 400-level.
Students must take a minimum of 72 semester hours in courses outside of the School of Journalism & Broadcasting unit including the University's general education requirements. In addition to meeting institutional requirements for graduation, the advertising major must have a minor or second major outside of the School of Journalism & Broadcasting and Film Studies that is approved by the major faculty advisor. Students may not select a minor in film studies, or those offered within the School, unless taken as a second minor. Advertising majors who choose the print advertising emphasis are required to minor in graphic design, which is offered by the Department of Art. A minor in marketing is recommended for advertising majors emphasizing branding. Refer to the University Undergraduate Catalog for additional information.

Core Curriculum - required for all ad majors (18 hours) (prerequisite courses in parenthesis)

SJB 101 Understanding Media Content, Ethics and Technology

SJB 102 Media Content, Collaboration and Community
SJB 103 Digital Storytelling for the 21st Century
AD 341 Principles of Advertising (SJB 101)
AD 300 Research in Ad & PR (spring) (AD 341, MKT 220 and Stats) (pending UCC 9/14)
AD 344 Advertising in a Digital World (AD 341 or permission) (fall junior year)

Elective (3 hours)

During the sophomore year, select one 3-hour course outside the major, but within the School of Journalism & Broadcasting and approved by departmental faculty advisor. Select from BCOM, FILM, JOUR, PJ, PR or SJB subject fields.

In addition, select five courses in one of three tracks listed (15-16 hours)

BRANDING TRACK - Required courses (6 hours)
AD 346 Advertising Account Planning (fall) (AD 300 or permission)
AD 349 Advertising Media (fall) (AD 300)


Select the following capstone course (3-4 hours)
AD 446 Advertising Campaigns (capstone) (spring) (AD 349) or apply for one of the following two capstone experiences:
SJB 495 Collaborative Journalism (AD 443 and permission)
SJB 401& 402 Team Investigative Reporting I (fall) & II (spring) (4-hrs) (permission)

Additionally, select two courses from the following restricted elective list: (6 hours)
(See the university catalog for prerequisite courses)
MKT 328 Marketing on the Web                        AD 348 Intro. Interactive Media
BCOM 385 Broadcast Commercial Sales          AD 443 Interactive Ad Design (fall)
PR 355 Fndmntls Public Relations                     AD 448 Ad Internship or Practicum
AD 340 Strategy and Copywriting (spring)         JOUR 481 Problems in Mass Comm.
AD 343 Print Design, Production                        SJB 495 Collaborative Journalism

One of the following two law classes
JOUR 301 Press Law & Ethics or BCOM 301 Mass Media Law & Ethics

CREATIVE INTERACTIVE ADVERTISING DESIGN TRACK -- Required courses (12 hours)
AD 340 Creative Strategy and Copywriting (spring) (AD 341)
AD 343 Print Design, Production (SJB 101, 102, 103) pending UCC approval 9/14
AD 348 Introduction to Interactive Design
AD 443 Interactive Ad Design (fall) (AD 343, 348; or permission of instructor)


Select the following capstone course (3-4 hours)
AD 444 Advance Interactive Ad Design (spring)(capstone) (AD 443 or permission)
or apply for one of the following two capstone experiences:
SJB 495 Collaborative Journalism (AD 443 and permission)
SJB 401 & 402 Team Investigative Reporting I (fall) & II (spring) (4-hrs) (permission)

CREATIVE PRINT ADVERTISING DESIGN TRACK -- Required courses (9 hours)
[Students in this track are required to have a Minor in Graphic Design for Advertising Majors - ref. #385]

AD 340 Creative Strategy and Copywriting (spring) (AD 341)
AD 343 Print Design (SJB 101, 102 and 103) pending UCC approval 9/14
AD 345 Copywriting & Layout (fall) (AD 343 & satisfactory rating on portfolio review)

Select the following capstone course (3-4 hours)
AD 445 Advanced Copywriting/Layout (spring) (capstone) (AD 345 & senior standing)
or apply for one of the following two capstone experiences:
SJB 495 Collaborative Journalism (AD 443)
SJB 401& 402 Team Investigative Reporting I (fall) & II (spring) (4-hrs) (permission)

Additionally, select one restricted elective course from the following list:
(See the university catalog for prerequisite courses) (3 hours)
MKT 328 Marketing on the Web                             AD 346 Ad Account Planning (fall)
BCOM 385 Broadcast Commercial Sales               AD 348 Intro. Interactive Media
PR 355 Fndmntls Public Relations                         AD 443 Interactive Ad Design (fall)
JOUR 481 Problems in Mass Comm.                     SJB 495 Collaborative Journalism

One of the following two law classes
JOUR 301 Press Law & Ethics or BCOM 301 Mass Media Law & Ethics


The following four-year plans are designed to help students implement their program in the advertising major

Advertising Major Branding Concentration - 4-year track
Advertising Major Creative Print Ad Design – 4-year track
Advertising Major Creative Interactive Ad Design - 4-year track

All 4-year plans require Adobe Acrobat Reader to view. If you do not have Acrobat Reader installed on your browser, simply click the image below for a quick and easy FREE install.

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Students entering the University prior to fall 2014 should continue to follow their published program of study for his/her catalog year and should consult with his/her academic advisor in the School of Journalism & Broadcasting about any course deletions that may affect them. To find your undergraduate catalog go to http://www.wku.edu/undergraduatecatalog/.

Curriculum requirements for students in catalog years prior to fall 2014

ADMISSION REQUIREMENTS: Prospective majors may take no more than 18 hours in the major before admission. Students must meet the following requirements before they can be admitted:

1. Completion of 48 hours of course work applicable to the baccalaureate degree with a minimum overall grade point average of 2.5.

2. Required courses include COMM 145 or COMM 161 (preferably COMM 161), HIST 119 or 120, the university math requirement, and at least a grade of 'C' in ENG 100.

3. Completion of the following courses with at least a 'C': JOUR 201, 202, 232.

CURRICULUM:  For students declaring the major in fall 2009 and thereafter, the major in advertising requires a minimum of 36 semester hours and leads to a Bachelor of Arts Degree. No course with a grade of 'D' or below may be counted toward the major or fulfill prerequisite requirements. One-half of the hours in the major must be at the 300- or 400-level. Effective fall 2013, students must take a minimum of 72 semester hours in courses outside of the School of Journalism & Broadcasting unit including the University's general education requirements. In addition to meeting institutional requirements for graduation, the advertising major must have a minor or second major outside of the School of Journalism & Broadcasting and Film Studies that is approved by the major faculty advisor. Students may not select a minor in film studies, or those offered within the School, unless taken as a second minor. Refer to the University Undergraduate Catalog for additional information.

Majors in the print advertising creative track must have a minor in graphic arts.

Required courses outside the major:  One course in statistics: ECON 206, SOCL 300, MATH 183/203, PSY 201/301, or AMS 271;

and MKT 220, and either GEOG 110 or GEOG 360.

 Core Curriculum 18 hours -required for all ad majors (pre-reqs in parenthesis)

JOUR 201 Media and Society (deleted from course inventory, see advisor)

JOUR 202 Intro Media Writing

JOUR 232 Electronic Technologies for Journalism (deleted from course inventory, see advisor)

JOUR/AD 341 Principles of Advertising (JOUR 201, 202 or SJB 101) (Ideally by spring of sophomore year)

JOUR/AD 300 Research in Ad & PR (spring) (AD 341, MKT 220 and Stats) (pending UCC approval 9/14)

JOUR/AD 344 Advertising in a Digital World (JOUR/AD 341 or permission) (Fall)

In addition, 18 hours in one track emphasis listed

 BRANDING TRACK

JOUR/AD 346 Account Planning (fall) (JOUR 300/AD or permission)

JOUR/AD 349 Advertising Media (fall) (JOUR/AD 300)

JOUR/AD 446 Advertising Campaigns (Capstone)(spring) (JOUR/AD 349)

9 hours of electives selected from the following:

See the university catalog for prerequisite courses

MKT 328 Marketing on the Web

BCOM 266 Basic TV Production

BCOM 385 Broadcast Commercial Sales

JOUR/PJ 131 Intro. to Digital Photography

JOUR/AD 340 Creative Strategy/Copywriting (spring)

JOUR/AD 343 Print Design, Production

JOUR/AD 348 Intro. to Interactive Media

JOUR/PR 355 Fundamentals Public Relations

JOUR/AD 443 Interactive Ad Design

JOUR/AD 448 Advertising Internship or Practicum

JOUR 481 Problems in Mass Comm.

JOUR/SJB 495 Collaborative Journalism

One of the following two law classes

JOUR 301 Press Law & Ethics

BCOM 301 Mass Media Law & Ethics

 

CREATIVE DESIGN TRACKS

 Interactive Advertising Design (IAD) Emphasis

BCOM 264 Digital Video Production

JOUR/AD 340 Creative Strategy and Copywriting (spring) (JOUR/AD 341)

JOUR/AD 343 Print Design (JOUR 201, 202, 232) OR (SJB 101, 102 and 103) pending UCC approval 9/14

JOUR/AD 348 Intro. to Interactive Media

JOUR/AD 443 Interactive Ad Design (fall) (JOUR/AD 343,348 or permission)

JOUR/AD 444 Advance Interactive Ad Design (spring)(capstone) (JOUR/AD 443 or permission)

Print Advertising Design Emphasis

[Minor in Graphic Design Reference #385 required]

JOUR/AD 340 Creative Strategy and Copywriting (spring) (JOUR/AD 341)

JOUR/AD 343 Print Design (JOUR 201, 202, 232) OR (SJB 101, 102 and 103) pending UCC approval 9/14

JOUR/AD 345 Copywriting & Layout (fall) (JOUR/AD 343 & satisfactory rating on portfolio review)

JOUR/AD 445 Advanced Copywriting/Layout (spring) (capstone) (JOUR/AD 345 & senior standing)

6 hours of electives selected from the following:

See the university catalog for prerequisite courses

MKT 328 Marketing on the Web

BCOM 266 Basic TV Production

BCOM 385 Broadcast Commercial Sales

JOUR/PJ 131 Intro. to Digital Photography

JOUR/AD 346 Account Planning (fall)

JOUR/AD 348 Intro to Interactive Media (spring)

JOUR/PR 355 Fundamentals Public Relations

JOUR/AD 443 Interactive Ad Design (fall)

JOUR 481 Problems in Mass Communication

JOUR/SJB 495 Collaborative Journalism

one of the following two law classes

JOUR 301 Press Law & Ethics

BCOM 301 Mass Media Law & Ethics

 

The following four-year plans are designed to help students implement their program in the advertising major.

All 4-year plans require Adobe Acrobat Reader to view. If you do not have Acrobat Reader installed

on your browser, simply click the image below for a quick and easy FREE install.

adobe free

 

Advertising Major Branding Concentration  - 4-year track

Advertising Major Creative Print Ad Design - 4-year track

Advertising Major Creative Interactive Ad Design - 4-year track

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 Last Modified 9/24/14