- Bachelor of Science in Marketing
- Minor in Marketing
- Minor in Sales
- Marketing and Sales Staff
- Contact Information
- Student Organizations
- Prospective Students
For information about WKU's institutional Marketing, visit Marketing & Communications.
Get Involved with Marketing and Sales
Here are the business oriented organizations in which the WKU marketing faculty encourages our students to join and actively participate. While we especially urge all of our marketing majors and minors to take part in the Student Chapter of the AMA, it is also highly advisable to join other organizations to expose oneself to a wide variety of business related experiences.
American Marketing Association(AMA) Student Chapter
The American Marketing Association sanctions this group, which is the flagship organization
for both marketing practitioners and academics. The student chapter, sometimes referred
to as the Marketing Club, focuses on marketing related activities and often invites
distinguished guest speakers in from Louisville, Nashville, and the greater Bowling
Green area to address its members. In addition, the Marketing Club has taken field
trips to many of the major businesses headquartered in the south-central area, such
as Fruit of the Loom, Dollar General, Poppa John's, Dessa Industries, among others.
The Marketing Club also plans and executes various marketing projects to raise funds
which, in turn, are used to send its members to the Annual AMA Student Chapter National
Conference (most recently held in New Orleans!).
If you are exploring the many dimensions of marketing as a career, then it is time to recognize that the AMA, the worlds largest association of marketing professionals, is a valuable key to your marketing success.
There are currently 390 AMA collegiate chapters and 16,000 student members across North America taking advantage of membership in marketing's premiere professional organization. As competition grows, the need for marketing skills increases. Professionals with a solid background are more likely to succeed! Sure, you can include AMA membership on your resume, but don't let that be your only motivation for joining. The value of membership while in college is the knowledge, skills and practical experience that AMA provides which cannot be gained in the classroom alone.
Delta Sigma Pi
Delta Sigma Pi is a professional fraternity organized to foster the study of business in universities; to encourage scholarship, social activity and the association of students for their mutual advancement by research and practice; to promote closer affiliation between the commercial world and students of commerce, and to further a higher standard of commercial ethics and culture and the civic and commercial welfare of the community. Today, coast to coast, over 240 chapters and 168,000 members support the goals and ideals of the Fraternity.
Alpha Kappa Psi
Alpha Kappa Psi, the first professional fraternity in business, was founded on October 5, 1904. Its mission is to develop well-trained, ethical, skilled, resourceful and experienced business leaders. In like manner, its primary objectives are (1) to further the individual welfare of its members, (2) to foster scientific research in fields of commerce, accounts, and finance, (3) to educate the public to appreciate and demand higher ideals therein, and (4) To promote and advance, in institutions of college rank, courses leading to degrees in Business Administration.
Phi Beta Lambda(Future Business Leaders of America, FBLA)
Phi Beta Lambda is a professional business organization dedicated to providing college business students who have an interest in business and leadership with a way to gain "competitive-edge" skills through participation in chapter, state, and national programs and activities. PBL is a link between the classroom and the reality of the competitive business world. Phi Beta Lambda is the collegiate division of the national association, Future Business Leaders of America-Phi Beta Lambda, Inc. (FBLA-PBL). And don't let the Greek name deceive you--PBL is not a social fraternity or sorority. Social events are certainly a part of PBL activities, but the main focus is business and leadership development.