For information about WKU's institutional Marketing, visit Marketing & Communications.
Dr. Joanna Phillips- Melancon
Associate Professor - Marketing
Office: GH 410
Basic Marketing Concepts
Social Media Marketing
Dr. Phillips Melancon’s teaching areas include consumer behavior, integrated marketing communications, and marketing research. She has also taught advertising and basic marketing principles. Her primary research interests include loyalty program effectiveness and non-traditional advertising media. Her research has been published in The Journal of Retailing, Journal of Advertising, Journal of Business Research, Journal of Consumer Marketing and the Journal of Services Marketing.
Ph.D., University of Mississippi
B.S., Berry College
Dr. Melancon worked in Sales for Kawasaki Motors Inc. in Atlanta, Georgia, prior to starting her doctoral program.
Areas of Expertise
- Social Media Marketing
- Relationship Marketing
- Loyalty Program Effectiveness
- Consumer Behavior
- Generation Y/Millennials
- American Marketing Association
- Atlantic Marketing Association
- Reviewer for the Journal of Services Marketing
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