- Bachelor of Science in Marketing
- Minor in Marketing
- Minor in Sales
- Marketing and Sales Staff
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For information about WKU's institutional Marketing, visit Marketing & Communications.
Dr. Tim Hawkins
Assistant Professor - Marketing
Office: GH 415
Business to Business Marketing
Supply Chain Management
Dr. Hawkins has published articles on opportunism in buyer–supplier relationships, performance-based contracting, government contracting, and on electronic reverse auctions in scholarly publications such as: the Journal of Supply Chain Management, the International Journal of Logistics Management, Industrial Marketing Management, the Journal of Business Research, the Journal of Business Ethics, Supply Chain Management: An International Journal, the Air Force Journal of Logistics, the Journal of Marketing Channels, and the Journal of Public Procurement. His current research interests include supplier performance management, electronic reverse auctions, procurement ethics, buyer-supplier relationships, strategic sourcing, services procurement, and supply management public policy.
Dr. Hawkins retired from the U.S. Air Force and joined the Marketing Department in 2014. He brings 20 years of experience in government sourcing, supply chain management, and academia. Dr. Hawkins worked as an intern at NCR Corporation’s Global Procurement Group in Dayton, OH. As a warranted contracting officer, he selected and hired the Air Force’s advertising agency – a $350M account featured in the Wall Street Journal. He commanded a contracting squadron in Kuwait supporting OPERATIONS IRAQI and ENDURING FREEDOM, and later served in Afghanistan. Most recently, he directed the Strategic Purchasing graduate program at the Naval Postgraduate School in Monterey, CA.
Areas of Expertise
- Supply Chain Management/Logistics
- Procurement: Strategic Sourcing, Buyer-Supplier Relationships
- Electronic Reverse Auctions, Services, Supplier Performance Management
- Government Acquisition/Contract Management
- Institute for Supply Management
- Council of Supply Chain Management Professionals
- National Contract Management Association
- National Institute for Public Procurement
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