Cave City Tourism Group Partners with WKU Departments for Project
|Date: Thursday, October 3rd, 2013||Return|
*Original story was posted on WKU News site. Please visit http://wkunews.wordpress.com/2013/08/26/cave-city-projects/ to view the original story.
The Cave City Tourist and Convention Commission is pleased to announce a partnership with the Marketing Department of WKU’s Gordon Ford College of Business (GFCB) and the Interior Design program in WKU’s Department of Family and Consumer Sciences.
“We are very pleased that Dr. Patricia Todd agreed to provide this opportunity to her upper level students to use the Cave City Branding Strategy project as a model for real-life statistical and marketing study,” said Tourism Director Sharon Tabor. “Every town and city should evaluate themselves on a regular basis, just as private industry consistently examines their relevance to the company’s target market. This project will help provide focus to Cave City’s marketing efforts and develop a promotional strategy. It will also provide direction for city improvements and future vision.”
The Cave City Branding Committee has been distributing visitor and resident surveys throughout the summer. The GFCB students will tabulate the results and present opinions and ideas for tourism marketing and community priorities to the committee.
“As an applied College of Business, we value the opportunity to collaborate with the community. Taking what is learned in the classroom and applying it to real-world situations is the ideal learning experience for our students,” said Dr. Jeffrey Katz, Dean of the Gordon Ford College of Business.
Cave City Tourism Commission has also entered into partnership with Shelia Flener, an interior design instructor in the Department of Family and Consumer Sciences in WKU’s College of Health and Human Services. “We are excited to provide a real-life project to our junior interior design students at the Mammoth Cave Area Welcome Center in Cave City,” Flener said.
“The current Welcome Center has two business entities intermingled,” said Jeff Lawson, Chamber of Commerce President. “This design project will allow us the ability to separate the Chamber of Commerce functions and the Welcome Center into two offices, making customer and visitor interaction more effective.”
“As part of this redesign concept, we want to introduce and expand the community’s sustainable foundation by repurposing local items to retrofit the building interior,” Tabor said. “We are excited to see what creative ideas the students present for our rehab.”
The marketing and design concepts generated by WKU students will be presented to Cave City officials in November and the projects implemented early 2014.
- All Categories
- Academic Outreach
- Continuing & Professional Development
- Distance Learning
- Summer Sessions
- Winter Term
- Career & Workforce Development
- Lifelong Learning
- Society for Lifelong Learning
- WKU On Demand
- Study Away
- Faculty-Led Study Abroad
- Center for Faculty Development
- Cohort Programs
- Dual Credit
- Event & Training Services
- All Categories
- March 2016 ICYMI
- CHHS October 2011 E-Newsletter
- CHHS November 2011 E-Newsletter
- CHHS December 2011 E-Newsletter
- CHHS January 2012 E-Newsletter
- CHHS February 2012 E-Newsletter
- CHHS March 2012 E-Newsletter
- CHHS April 2012 E-Newsletter
- CHHS May 2012 E-Newsletter
- CHHS June 2012 E-Newsletter
- CHHS July 2012 E-Newsletter
- CHHS August 2012 E-Newsletter
- CHHS September 2012 E-Newsletter
- CHHS October 2012 E-Newsletter
- April 2016 ICYMI
- CHHS November 2012 E-Newsletter
- CHHS December 2012 E-Newsletter
- CHHS January 2013 E-Newsletter
- CHHS February 2013 E-Newsletter
- CHHS March 2013 E-Newsletter
- CHHS April 2013 E-Newsletter
- JUNE 2016 ICYMI
- CHHS May/June 2013 E-Newsletter
- CHHS July 2013 E-Newsletter
- Archived CHHS News
- CHHS October 2013 E-Newsletter
- CHHS November 2013 E-Newsletter
- CHHS December 2013 E-Newsletter
- CHHS February 2014 E-Newsletter
- CHHS November 2014 E-Newsletter
- CHHS May 2014 E-Newsletter
- CHHS April 2014 E-Newsletter
- CHHS June 2014 E-Newsletter
- CHHS July 2014 E-Newsletter
- CHHS December 2014 E-Newsletter
- CHHS August 2014 E-Newsletter
- CHHS September 2014 E-Newsletter
- CHHS October 2014 E-Newsletter
- CHHS January 2015 E-Newsletter
- CHHS February 2015 E-Newsletter
- CHHS May 2015 E-Newsletter
- CHHS July 2015 E-Newsletter
- CHHS August 2015 E-Newsletter
- CHHS September 2015 E-Newsletter
- CHHS November 2015 E-Newsletter
- CHHS October 2015 E-Newsletter
- December 2015 ICYMI
- January 2016 ICYMI
- MAY 2016 ICYMI
- February 2016 ICYMI
- CHHS July 2016 E-Newsletter
- CHHS August 2016 E-Newsletter
- CHHS September 2016 E-Newsletter
- CHHS October 2016 E-Newsletter
- CHHS November 2016 E-Newsletter
- CHHS December 2016 E-Newsletter
- CHHS January 2017 E-Newsletter
- CHHS February 2017 E-Newsletter
- CHHS March 2017 E-Newsletter
- CHHS April 2017 E-Newsletter
- CHHS September 2011 E-Newsletter
- CHHS August 2011 E-Newsletter
- CHHS July 2011 E-Newsletter
- CHHS June 2011 E-Newsletter
- CHHS May 2011 E-Newsletter
The WKU Board of Regents will meet April 28.
The Suzanne Vitale Clinical Education Complex announced the Next Generation Initiative during a celebration of Autism After 21 Day on April 21.
WKU civil engineering students competed in the Ohio Valley Student Conference April 5-9 at The Ohio State University.
The WKU Forensics Team won both the National Forensic Association National Tournament championship and the National Forensic Association Lincoln-Douglas Debate Team Sweepstakes national championship.
Shelby Bowden, a WKU Geoscience graduate student from Greenville, South Carolina, has been awarded the prestigious 2017 Graduate Student Research Grant from the Geological Society of America for his master’s thesis project in Ethiopia.
April 21-23 weekend events include SOKY Bookfest, quilt registry, Run for Autism, Science Olympiad, WKU spring football, Cultural Enhancement Series, WKU baseball and softball games, WKU band and choral concerts, and more.
Note: documents in Portable Document Format (PDF) require Adobe Acrobat Reader 5.0 or higher to view,
download Adobe Acrobat Reader.
Note: documents in Excel format (XLS) require Microsoft Viewer,
Note: documents in Word format (DOC) require Microsoft Viewer,
Note: documents in Powerpoint format (PPT) require Microsoft Viewer,
Note: documents in Quicktime Movie format [MOV] require Apple Quicktime,