Business Data Analytics
Business Informatics (BDA) is one of today's fastest-growing management fields. The WKU BDA degree offers a strong applied managerial focus with a broad background in contemporary business topics. Students develop strong professional skills with an emphasis on the strategic use of information technology to better manage an organization or company. BDA majors will learn how to collect and analyze customer, production, operational, and market data to improve decision making and enhance the quality of their company's products and services. BDA graduates enjoy a variety of employment options upon graduation.
The Business Informatics major is designed to prepare students for professional careers using an informatics focused approach to control, support, and enhance business operations and functions. The Business Data Analytics major will provide students with a solid business foundation combined with relevant study of modern technology trends and the impact information systems are having throughout business and society.
Global business is increasingly relying on the acquisition, deployment, and management of information systems and services for use in organizational processes which is resulting in an increasing need for information workers. The business informatics major will provide students with a solid business foundation combined with relevant study of modern technology trends and the impact information systems are having throughout business and society. As demand for computer and information processing services continues to increase, so does the need for hybrid business technology roles. Graduates in Business Informatics serve as a bridge between the builders and users of technology and global innovations.
- Database Administrator
- Marketing Analyst
- Corporate Buyer
- Business Information Manager
- Healthcare Informatics
For more career listings, follow the link below to the Career Paths in Business Data Analytics page:
For a listing of the coursework for this program, follow this link to the academic plan.
More information on course requirements can be found on the departmental webpage.
Please note: Students in the BDA program are required to bring their own computer/laptop to classes for required course participation. Information regarding processing/size of the computer can be found here. If link is broken, please contact the BDA Department.
WKU Owensboro Requirements
120 college-level undergraduate semester hours including the following:
- 39 semester hours of General Education, or General Education Certified/Associate of Arts/Science degree from KCTCS
- 42 semester hours of upper-division credit (300-400 level courses)
- 30 hours must be earned in residence (at WKU), at least 16 of which must be completed after the semester in which the student earned a cumulative total of at least 90 hours.
Internships and volunteering provide more for students than just networking, wages (if applicable) and work experience. These opportunities provide students a chance to take a career path for a "test drive." Internships and observations give students the opportunity to compare career expectations to work life reality and take control of making life decisions about their career. Please contact WKU Owensboro Career Services at (270) 684-9797 for more information or email firstname.lastname@example.org for an appointment.
Application for Graduation (available on TopNet under student records)
Change of major (TopNet)
For advising, please call (270) 684-9797
or e-mail our Owensboro Advisors.
Note: documents in Portable Document Format (PDF) require Adobe Acrobat Reader 5.0 or higher to view,
download Adobe Acrobat Reader.
Note: documents in Excel format (XLS) require Microsoft Viewer,
Note: documents in Word format (DOC) require Microsoft Viewer,
Note: documents in Powerpoint format (PPT) require Microsoft Viewer,
Note: documents in Quicktime Movie format [MOV] require Apple Quicktime,