Western Kentucky University

WKU-O Undergraduate Programs

SPORT MANAGEMENT

The Bachelor of Science degree in Sport Management is a program which prepares students for successful careers within the sport industry. Students will complete the WKU required general education courses with some required as pre-requisites for application into the degree program. Additionally, students will take 51 hours of major courses and then use the remaining 25 hours to either 1) take other electives of interest to the student or 2) select a minor that best prepares them for the entry level positions related to their interest within the sport industry. Complementary minors include but are not limited to; athletic coaching, broadcasting, business administration, and facility and event management.

Objectives of the Sport Management program at WKU

The primary objective of the major in Sport Management is to provide students with a broad-based education in Sport Management. Specifically the program will adopt the criteria being established by the Commission on Sport Management Accreditation (COSMA). This body is part of the North American Society for Sport Management (NASSM) and has been charged with establishing the accreditation guidelines for Sport Management programs both at the National and International level.

Currently COSMA has identified the following as criteria being the minimal needed in order to adequately prepare students for entry level positions within the sport industry. The COSMA guidelines state:

Excellence in sport management education at the undergraduate level requires coverage of the key content areas of the sport management field. Thus the Common Professional Component (CPC) topical areas, as outlined below, should be adequately covered within the content of undergraduate sport management degree programs.

A)     Social, psychological and international foundations of sport, B) Management to include 1) Sport management principles, 2) Sport leadership, 3) Sport operations management/event & venue management, and 4) Sport Governance, C) Ethics in sport management, D) Sport Marketing, E) Finance/Accounting /Economics to include 1) Principles of sport finance, 2) Accounting, and 3) such as: 1) Strategic Management/Policy, 2) Internship and 3) Capstone experience (an experience that enables a student to demonstrate the capacity to synthesize and apply knowledge, such as thesis, project, comprehensive examination or course, etc.)

 Required Coursework:

    WKU Courses                                                                          KCTCS Equivalent

SOCL 100 Introduction to Sociology        SOC 101          
MGT 210 Organizations & Management BA 283
ACCT 200 Introduction Accounting – Financial ACCT 201
ECON 202 Principles of Microeconomics ECO 201
ECON 323 Economics of Sport  
MKT 220 Basic Marketing Concepts  BA 282
SOCL 324 Sociology of Sport  
MKT 326 Sport Marketing  
 SPM 200 Introduction to Sport Management
SPM 402 Fiscal Practices in Recreation  
SPM 404 Recreation Facility Management  
SPM 450 Sport Law  
SPM 452 Sport Leadership & Management  
SPM 454 Sport Governance  
SPM 490 Internship in Sport  

 

 Last Modified 5/28/14