Best Practices for Twitter
Twitter is a very fast-paced social media platform, with Tweets consisting of 140 characters or less. Users have the ability to share photos, links, and videos inside Tweets, as well as Favorite and/or Retweet items. Twitter is an ideal platform for event promotion, quick announcements, and hashtag campaigns. In Creative Web Services, we've seen success using Twitter as a customer service tool for prospective students through our #ChatWKU Twitter Chat Series and for current students through social listening. Third-party apps like Hootsuite, Tweetdeck, and Sprout Social can be very helpful managing multiple Twitter accounts or hashtag campaigns.
Once you're ready to start Tweeting, be sure to consider your...
Goals: What do you want to achieve?
Audience: Who do you want to reach?
Timing: When and how often should you Tweet?
Visuals: How can you engage your audience?
Voice: How do you portray your department?
Twitter Image Sizing Guidelines
- Profile Photo: 400 x 400 (Displays at 200 x 200.)
- Header Photo: 1500 x 500
- In-Stream Photo: 440 x 200 Minimum (2:1 ratio)
Adding a Twitter Timeline to Your Website
Your Twitter Timeline is the feed of all your account's tweets and re-tweets. It is useful to embed this feed into a website to increase social media visibility and show users that your department is active and engaging. The Twitter Help Center has easy to follow instructions on adding a Twitter Timeline to your website. Additionally, Web Services is available to assist.
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