Master of Science in Sport Media and Branding

From the unexpected surprise of Tim Tebow, to the unfathomable controversy of Penn State, to the underdog genius of Jeremy Lin - there is no denying that sport media play a pivotal role in the production and distribution of messages and brands that touch many aspects of our social and cultural lives. Sport in America today involve more than $200 billion in annual spending with leading sport brands being followed by 85 percent of the U.S. population.

The online Master of Science in Recreation and Sport Administration with a concentration in Sport Media & Branding allows graduate students to explore the context and complexities of sport media relations, sport branding, digital media production and distribution, and sport sponsorships. The 33-credit-hour, two-year program confronts the extraordinary changes occurring in the integrated sport marketing communication landscape, and assists students in the pursuit of competitive jobs in the sport communication, advertising, and branding industries.

With sport organizations wary of increasing ticket fees in a crowded recreation marketplace, effective media relations and branding strategies are becoming critical to their financial success. The Bureau of Labor Statistics' Office of Occupational Statistics and Employment projects a 12 percent increase in the need for sports marketing managers through 2018, with sports public relations specialists growing 24 percent nationally, and 22 percent in Kentucky for the same timeframe.

 

A small sampling of jobs available within the sport media & branding area of concentration include:

Advertising & Promotions Manager Communications Assistant Licensing Manager Web Communications Manager Marketing Partnerships Manager Vice President of Partnership & Sales Events Specialists Sports Publicist Sports Information Director Public Relations Representative Affiliate Marketing Coordinator Events Coordinator Marketing/Communication Analyst (New Media) Merchandising Manager

Membership Services Coordinator Community Relations Manager Marketing Coordinator Global Brand Manager Product Manager E-commerce Marketing Manager Sports Public Relations Specialist Guest Services Ambassador Market Development Coordinator Vice President of Sales Sports Management Account Executive Corporate Development Manager Conference Public Relations Coordinator Vice President of Business Development