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Western Kentucky University

CWD: Courses: Management and Supervisory Training

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Fundamentals of Strategic Planning

Session Format:

One 4-Hour Session


Strategic planning means different things to different people. To some it means creating vision and practicing values. To others it means setting deadlines for action items and managing changes. Whether you come from the more philosophical end or the task-oriented end, strategic planning does include moving the company forward toward a shared vision through agreed-upon goals and objectives.


The participant will learn to: (1) identify the elements of an effective strategic planning model, (2) identify a good foundation for creating a strategic team, (3) discover strengths, weaknesses, opportunities, and threats when setting directions, (4) define strategic values, (5) participate in a strategic planning effort, and (6) avoid common pitfalls that derail strategic plans.

Content Outline

  • What ensures long-term success?
  • What is strategic planning?
  • Why is strategic planning important?
  • Is strategic planning right for you?
  • Strategic thinking
  • Basic steps in strategic planning
  • Getting ready to plan
  • What is a visionary company?
  • Defining your core values

Who Should Attend

This seminar is intended for directors, managers, CEO’s and CFO’s.

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 Last Modified 9/24/14