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Western Kentucky University

CWD: Courses: Management and Supervisory Training

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The study of human motivation has gone beyond traditional strategies used in American businesses and industry. Methods employing the use of incentives and/or threats have fallen short in management’s attempts to motivate personnel. This session will focus on the elements of human motivation and how management may establish effective motivational strategies.


The participant will learn: (1) differing personality styles that reflect motivational as well as interaction tendencies, (2) motivational techniques, (3) what motivates people to follow leadership, and (4) priorities that relate to all management.

Content Outline

  • Where the rational model of management falls short
  • The implications of supervisory structure on performance motivation
  • Implications of ineffective use of incentives and threats
  • Cognitive elements of human motivation
  • Implications of task successes/failures on individual performance
  • Expectations and their role in the self–fulfilling prophecy
  • Modifying cognitions which affect motivation and performance
  • The critical variables of perceived capability (confidence) and effort (work)
  • Assessing your management style

Who Should Attend

This seminar is intended for managers, supervisors, supervisory trainees, and employees involved in teams and groups.

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 Last Modified 9/25/14