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Western Kentucky University


WKU offices in Bowling Green will open at 10 a.m. Friday. Classes Friday remain canceled and campuses in Glasgow, Owensboro and Elizabethtown/Ft. Knox remain closed Friday. Saturday classes in Bowling Green will proceed as scheduled. Here is a link to the University’s attendance policy during adverse weather conditions. Use caution and watch for slick spots on roads and walks. 

Residence Halls remain open until noon Saturday. Bemis & Barnes have space for those who need to stay longer. Visit WKU Housing & Residence Life for more information.

The high school regional basketball tournament games scheduled for Wednesday night were canceled. Games will be rescheduled for Friday/Saturday. Follow WKU News for the latest updates. #WKUAlert

Graduate Programs

Master of Science in Sport Media and Branding

From the unexpected surprise of Tim Tebow, to the unfathomable controversy of Penn State, to the underdog genius of Jeremy Lin - there is no denying that sport media play a pivotal role in the production and distribution of messages and brands that touch many aspects of our social and cultural lives. Sport in America today involve more than $200 billion in annual spending with leading sport brands being followed by 85 percent of the U.S. population.

The online Master of Science in Recreation and Sport Administration with a concentration in Sport Media & Branding allows graduate students to explore the context and complexities of sport media relations, sport branding, digital media production and distribution, and sport sponsorships. The 33-credit-hour, two-year program confronts the extraordinary changes occurring in the integrated sport marketing communication landscape, and assists students in the pursuit of competitive jobs in the sport communication, advertising, and branding industries.

With sport organizations wary of increasing ticket fees in a crowded recreation marketplace, effective media relations and branding strategies are becoming critical to their financial success. The Bureau of Labor Statistics' Office of Occupational Statistics and Employment projects a 12 percent increase in the need for sports marketing managers through 2018, with sports public relations specialists growing 24 percent nationally, and 22 percent in Kentucky for the same timeframe.

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 Last Modified 9/24/14