Skip to main content
Western Kentucky University

Minor in Digital Advertising

For students in the catalog year 2010 and thereafter the following curriculum applies:

The minor in digital advertising (reference number 351) requires 24 semester hours of course work and is appropriate for students interested in developing a better understanding of advertising utilizing emerging digital communication technologies. Students pursuing the minor will complete a core group of six classes and then select one track from the areas of branding, interactive advertising design, or print advertising design.

Core courses include: BCOM 201, JOUR 202, MKT 220, JOUR 232, 341, 340. Advertising minors selecting the branding track are required to take JOUR 346 and 349. Minors who select the interactive advertising design track are required to take JOUR 344 and 348. Minors that choose the print advertising design track are required to take JOUR 345 and either JOUR 343 or ART 331.

Note: documents in Portable Document Format (PDF) require Adobe Acrobat Reader 5.0 or higher to view,
download Adobe Acrobat Reader.

Note: documents in Excel format (XLS) require Microsoft Viewer,
download excel.

Note: documents in Word format (DOC) require Microsoft Viewer,
download word.

Note: documents in Powerpoint format (PPT) require Microsoft Viewer,
download powerpoint.

Note: documents in Quicktime Movie format [MOV] require Apple Quicktime,
download quicktime.

 
 Last Modified 9/25/14