- Bachelor of Science in Marketing
- Minor in Marketing
- Minor in Sales
- Marketing and Sales Staff
- Contact Information
- Student Organizations
- Prospective Students
For information about WKU's institutional Marketing, visit Marketing & Communications.
Bachelor of Science in Marketing
Degree Requirements effective Fall 2009: Students pursuing a major in Marketing may choose between the General concentration and the Professional Sales concentration.
STRATEGIC MARKETING CONCENTRATION
PROFESSIONAL SALES CONCENTRATION
SOCIAL MEDIA MARKETING CONCENTRATION
*The marketing elective may be chosen from any 300 or 400 level course within the Marketing and Sales Department not already included in for the major.
**The professional elective may be chosen from any 300 or 400 level course within the Gordon Ford College of Business not already included in the major.
For additional information, contact Dr. Rick Shannon, Chair of the Marketing and Sales Department.