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2013-2014 It's All Within Your Reach Marketing Campaign
The WKU Office of Marketing and Communications is currently running a campaign to reach out to various constituents. The It's All Within My Reach campaign encompasses television, billboard, interactive media, digital and print.
The campaign welcomes prospective students to WKU and invites them to learn more about their path to success. It focuses on how the WKU student can shape their own future through renowned academic programs, global opportunities, social and academic activities and more. The prospective student is offered a competitive edge in an environment that feels like home. They are encouraged to complete an online information request form, visit WKU in person, connect with an Admissions counselor and join the private WKU Facebook community.
2012-13 Spirit of WKU Marketing Campaign
The Spirit of WKU campaign was an extension of a previous marketing campaign. It featured the individual stories of several current WKU students. Stories focused on why the student had chosen to come to WKU and the interesting and exciting things they had accomplished since their WKU journey began. The campaign implemented television and billboard campaigns as well as interactive media and print campaigns.