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Western Kentucky University

WKU Communication and Branding Manual

 

 

Visit the Marketing Department website for information about a major or minor in Marketing. Visit the Public Relations website for information about a major in Public Relations.

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Communication and Branding Manual

WKU Communication & Branding Manual

 

The WKU Communication & Branding Manual seeks to provide University standards for logo usage and color palettes, helpful templates, talking points and important information to ensure that all messages about WKU are clear and consistent. This information will assist all colleges, departments and divisions in their marketing and communication endeavors. A strong institutional brand does not mean that individual colleges or departments get overshadowed. Rather, it provides an opportunity for all WKU entities to leverage the WKU name in order to build upon your own name recognition and reputation.  Any questions related to information in the Manual should be directed to WKU Marketing & Communications.

 

Included in the Manual you will find the following topics:

Introduction

Page 3.......Why the WKU brand matters

Page 4.......The WKU Name

 

Logo Usage

Page 5.......The Basics

Page 6.......Who Should Use This Logo?

Page 7.......Size Specifications

Page 8.......Keeping the Logo Prominent

Page 9.......WKU Colors

Page 10.....Suggested Typefaces

Page 11.....Optional Versions of the Logo

Page 12.....Logo Signatures

Page 13.....Logo Signature Examples

Page 14.....Print Publication Examples

Page 15.....Logo on Vehicle Examples

Page 16.....Signage

Page 17.....Standard Program Brochure

Page 18.....Stationery & Business Cards

Page 19.....Restricted & Obsolete Logos

Page 20.....Athletic Logos

 

Advertising Basics

Page 21.....Advertising Guidelines and Tips

 

Standards

Page 22.....Publications

Page 23.....Website

Page 27.....Social Media/RSS Feeds

Page 31.....Electronic Mail Signatures

Page 32.....Merchandise & Promotional Products

Page 33.....Digital Signage

 

Templates

Page 34.....Presentation Templates

Page 36.....Web Site Templates

 

Talking Points

Page 28.....Elevator Speech

Page 40.....Fast Facts

 

Division of Public Affairs

Page 42.....About Public Affairs

Page 42.....Campus & Community Events

Page 43.....Creative Web Services

Page 43.....Government & Community Relations

Page 44.....Marketing & Communications

Page 45.....Media Relations

Page 45.....University Ceremonies & Special Events

Page 45.....University Photography

Page 46.....University Publications

Page 46.....WKU Welcome Center

Page 47.....Staff Directory

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 Last Modified 9/24/14