The Social Science Research Center (SSRC) provides an outlet for the conduct of social scientific research, including social surveys, political polls, evaluation research projects, and marketing research projects.
The SSRC has the resources to develop simple or sophisticated sampling designs and to collect social scientific data using mailed questionnaires, telephone interviews, web-based questionnaires, focus groups, or in-person interviews.
Director: Dr. Jerry Daday
Associate Professor & SSRC Director
Department of Sociology
SSRC to assist businesses and organizations
WKU’s Social Science Research Center (SSRC) located at WKU’s Center for Research and Development, 2413 Nashville Road can provide professional consultation and research activities to meet specific needs and objectives to businesses and organizations throughout the region.