Facebook Pixel Minor in Digital Advertising | Western Kentucky University Skip to main content
  1. WKU
  2. PCAL
  3. Department of Communication

Minor in Digital Advertising

The minor in digital advertising requires 24 hours of course work and is appropriate for students interested in developing a better understanding of advertising utilizing emerging digital communication technologies. Students pursuing the minor will complete a core group of six classes and then select two electives. 

 
Required Core Courses (18 Hours) (Prerequisite classes are listed in parenthesis.)
SJB 101 Understanding Media
SJB 102 Media Content
SJB 210 Software Studio for Designers

AD 240 Advertising in a Digital World (SJB 101 and 102 or Permission of Instructor.) 

AD 330 Branding (AD 300 or Permission) (Fall Junior Year)

AD 349 Advertising Media (AD 300 or Permission of Instructor) 

 
Choose two electives from this list (6 Hours)

UX 320 User Experience Design (SJB 210, AD 240) 

UX 340 Programming for Design

MKT 331 Social Media Marketing (MKT 220)

MKT 328 Marketing on the World Wide Web (MKT 220)

PR 355 Fundamentals of PR

 

Curriculum requirements for students prior to catalog year Fall 2017

Related Links:

Undergraduate Degrees

Careers in Advertising

Advising Information

Internships

Student Organizations

Honors Section

Some of the links on this page may require additional software to view.

 Last Modified 7/2/19