Department of Marketing
Marketing
At Western Kentucky University, our Marketing graduates are prepared for life at the top.
Marketing plays a critical role in any profession that concerns consumers and their decision-making process. Our Department of Marketing offers a flexible program that enables students to choose a concentration area of study that aligns with their career aspirations. By enrolling in WKU's Marketing program, students benefit from a hands-on and immersive academic experience facilitated by our distinguished faculty and small class sizes. We equip our students with the necessary skill set that is crucial in today's ever-evolving market landscape, thereby better-preparing them for future success.
Choose your concentration:
- Sales
- Strategic Marketing
- Social Media Marketing
With WKU’s Marketing degree, you can take your professional life to new heights.
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INDUSTRY Marketing |
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AVG. SALARY $58,746 |
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TOP SKILLS Sales, Public Speaking, Leadership, Strategic Planning, Social Media, Marketing Strategy |
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TOP EMPLOYERS Fruit of the Loom, ADP, State Farm, Camping World, Dell Technologies, Amazon, Enterprise Rent-A-Car, Humana |
Set your sights high.
Prepare for a career as a . . .
Marketing Director
Account Executive
Digital Marketing Specialist
Business Development Manager
Marketing Coordinator
Sales Manager
The Gordon Ford College of Business is a top business school with dual AACSB accreditation
in both business and accounting programs
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