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University Marketing

About University Marketing


WKU’s University Marketing office provides a centralized marketing effort to ensure brand consistency, proper use of WKU’s logos and marks, open communication with marketing staff across campus and assistance with marketing needs.

The WKU Communication and Branding Manual serves as a reference for WKU’s brand and graphic identity standards. WKU employees as well as external vendors should use the guidelines when developing communication materials that represent WKU or its colleges and departments. The guidelines must be followed in order to maintain WKU’s brand through consistent use of graphic messaging elements in communication materials.

University Marketing offers marketing and web consultations to any unit or department across campus. Please contact University Marketing for assistance with the following services:

  • Print Publications
  • Marketing Planning & Implementation
  • Website Content
  • Using Social Media as a Marketing tool
  • Ordering Promotional Products

 

WKU student taking photo near Pylon
Marketing Consulting
Schedule a marketing consultation

University Marketing provides consultations to assist WKU units with their marketing planning and implementation. 

 

Plan Your Marketing

WKU student at computer in Mahurin Honors College
Strategic Web Marketing
Plan your web marketing strategy

Offices at WKU can speak with our staff about maintaining a website and using digital ads to support your marketing strategy. 

 

Explore Web Services

 

WKU student asking for directions
Social Media Consulting
Schedule a consultation for your social media

University Marketing provides consultations to assist WKU offices with planning and implementing a social media strategy.

 

Plan Your Social

WKU student at a computer
Print & Digital Design
Request a design for your print and digital needs

University Publications, within University Marketing, assists WKU units with their design needs. In addition, our coordinators can assist units with their requests. 

 

Start a Project

 

Communications & Branding Manual

The  Communications & Branding Manual provides University standards for logo usage and color palettes, website and social media best practices, and important information to ensure that all messages about WKU are clear and consistent.

 

View the Manual

 

 

 

media relations

Gain exposure with Media Relations

Media Relations seeks to ensure regional, state and national media exposure to promote and publicize WKU programs, faculty and student achievements, and academic quality, service and research initiatives.

Photography

Request a University Photographer

University Photography, within Media Relations, is available to capture images for the marketing needs of WKU offices. 

 

Public Broadcasting System

Work with PBS on your videos

WKU PBS provides production services produces high-quality videos and video-based learning products for the university and organizations throughout Western’s service area.

Campus & Community Events

Plan your events on campus

Campus & Community Events coordinates the use of university facilities for both internal and external constituents.

 

 

 

 

Interested in studying Marketing or Public Relations at WKU?

Visit the Marketing Department website for information about a major or minor in Marketing. Visit the Public Relation website for information about a major in Public Relations.

Learn More


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 Last Modified 5/25/21