About University Marketing
WKU’s University Marketing office provides a centralized marketing effort to ensure brand consistency, proper use of WKU’s logos and marks, open communication with marketing staff across campus and assistance with marketing needs.
The WKU Communication and Branding Manual serves as a reference for WKU’s brand and graphic identity standards. WKU employees as well as external vendors should use the guidelines when developing communication materials that represent WKU or its colleges and departments. The guidelines must be followed in order to maintain WKU’s brand through consistent use of graphic messaging elements in communication materials.
University Marketing offers marketing and web consultations to any unit or department across campus. Please contact University Marketing for assistance with the following services:
- Print Publications
- Marketing Planning & Implementation
- Website Content
- Using Social Media as a Marketing tool
- Ordering Promotional Products
Schedule a marketing consultation
University Marketing provides consultations to assist WKU units with their marketing planning and implementation.
Plan your web marketing strategy
Offices at WKU can speak with our staff about maintaining a website and using digital ads to support your marketing strategy.
Schedule a consultation for your social media
University Marketing provides consultations to assist WKU offices with planning and implementing a social media strategy.
Request a design for your print and digital needs
University Publications, within University Marketing, assists WKU units with their design needs. In addition, our coordinators can assist units with their requests.
Gain exposure with Media Relations
Media Relations seeks to ensure regional, state and national media exposure to promote and publicize WKU programs, faculty and student achievements, and academic quality, service and research initiatives.
Work with PBS on your videos
WKU PBS provides production services produces high-quality videos and video-based learning products for the university and organizations throughout Western’s service area.