The WKU Office of Marketing and Communications is currently running a campaign to reach out to various constituents. The "It's All Within My Reach" campaign encompasses television, billboard, interactive media, digital and print. Many of the campaign elements, such as key words, tagline, ad design, and color palettes, were chosen with the assistance of WKU students.
The campaign welcomes prospective students to WKU and invites them to learn more about their path to success. It focuses on how the WKU student can shape their own future through renowned academic programs, global opportunities, social and academic activities and more. The prospective student is offered a competitive edge in an environment that feels like home. Throughout the campaign, they are encouraged to complete an online information request form, visit WKU in person, connect with an Admissions counselor and join the private WKU Facebook community.