Western Kentucky University

Strategic objectives

Strategic Objectives for the Gordon Ford College of Business

To achieve our strategic intent and realize our vision, the Gordon Ford College of Business is committed to the following strategic objectives that match those of our university:

Strategic Objective #1: To recruit and retain high quality and diverse students and provide all students with knowledge and applied experiences that will expand on their individual strengths and give them a competitive advantage in the global workplace and maximize their personal and professional advancement potential (Student Recruitment, Retention, and Success).

Strategic Objective #2: To recruit and retain high quality and diverse faculty and staff and provide them with opportunities and resources to develop their knowledge and skills while maximizing their career advancement potential (Faculty and Staff Recruitment, Retention, and Advancement).

Strategic Objective #3: To provide a professional physical work environment with associated technology and resources that accommodate the effective delivery of knowledge and learning experiences and the performance of work activity in a setting that is efficient, effective, pleasant, and promotes a sense of community within the College (Physical Environment and Infrastructure).

Strategic Objective #4: To promote a culture that recognizes and rewards the activities of students, faculty, staff, alumni, and business stakeholders that support and advance the mission of the College (Incentives and Rewards).

Strategic Objective #5: To craft a comprehensive communication and marketing strategy that fosters high levels of communication both within and outside the College and promotes and elevates the image of the College to all stakeholders and peer institutions (Marketing and PublicRelations).

Strategic Objective #6: To develop and maintain strong, enduring, and significant relationships with all internal University stakeholders to support and advance the mission of the College (Internal Relationship Building).

Strategic Objective #7: To develop, broaden, and strengthen significant relationships with external stakeholders with a focus on alumni, business, and governmental organizations to support and advance the mission of the College (External Relationship Building).

 Last Modified 2/20/14