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Western Kentucky University

Strategic objectives

Strategic Objectives for the Gordon Ford College of Business

To achieve our strategic intent and realize our vision, the Gordon Ford College of Business is committed to the following strategic objectives that match those of our university:

Strategic Objective #1: Recruit and retain well-prepared students and highly-qualified faculty and staff.

Strategic Objective #2: Offer high-quality applied business programs that prepare students for lifelong learning and success in a diverse global workplace.

Strategic Objective #3: Build a recognized culture of professionalism among students, faculty, and staff.

Strategic Objective #4: Develop, broaden, and strengthen significant relationships with all internal and external stakeholders with a focus on alumni, business, and governmental organizations.

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 Last Modified 11/19/14