Membership is available in campus chapters of the American Advertising Federation, Kappa Tau Alpha national honor society, the National Broadcasting Society-Alpha Epsilon Rho, the National Press Photographers Association, the Public Relations Student Society of America, Radio/Television Digital News Association, Society of Professional Journalists, WKU Multicultural Journalists, and the WKU Storm Team. These experiences help students develop a competency that better enables them to perform in mass media professions.
American Advertising Federation (Ad Fed)
Advertising majors are encouraged to join this academic chapter affiliated American Advertising Federation. Regular meetings are held with national and local advertising professionals as guest speakers. An annual advertising seminar acquaints members with advertising professionals and the jobs. Members of the Ad Club and other advertising students participate in the AAF's national student advertising competition and the student chapter achievement competition. Students also prepare advertising materials and campaigns for commercial and public service accounts. The Ad Fed faculty advisor is Professor Mark Simpson.
Honor society for students in all School of Journalism & Broadcasting majors. The organization's objective is to "form a bond of union between students of unusual achievement in the leading Schools and Departments of Journalism and Mass Communication." Members agree to serve as mentors to incoming and transfer students and to assist at academic advising sessions. The Kappa Tau Alpha faculty advisor is Professor Benjamin LaPoe.
National Broadcasting Society (NBS-AERho)
The National Broadcasting Society-Alpha Epsilon Rho enhances the development of college
students preparing for careers in electronic media industries. NBS-AERho connects
students with practicing professionals; emphasizes industry ethics, diversity, and
inclusiveness; and promotes opportunities for excellence in leadership, community
service, and production. The NBS faculty advisor is Professor Christine Johnson.
The student chapter provides students with a direct link to working press photographers. Student members attend flying short courses, workshops and seminars relating to all aspects of photojournalism. Members also play a major role in the annual Mountain Workshop, during which professional and student photographers document the activities of a small community and produce a photo book about the community. The NPPA faculty advisor is Professor James Kenney.
PRSSA is a student society that provides opportunities for extended classroom and professional leadership and development experience at the local, district and national level. The Kelly Thompson Chapter sponsors regular meetings, with area and national professionals as guest speakers; seminars and workshops; district conferences; and once planned and coordinated the national convention of PRSA. The PRSSA faculty advisor is Professor Vicki Bagwell.
RTDNA is the only organization in the world dedicated exclusively to serving the electronic journalism profession. Celebrating more than 50 years of service, RTDNA represents local and network news executives in broadcasting, cable and other electronic media in more than 30 countries. Through RTDNA's programs, publications, products and services, the association's members stay on top of trends in the electronic news industry, keep informed about technological innovations, expand their professional networks, stay in touch with issues affecting the industry and enhance their journalistic skills.
About 20 percent of RTDNA's membership is comprised of students. Student fees are less than a professional membership. Students participate in field trips to regional media outlets, work on campus radio and television news programs, participate when guest speakers visit campus, and attend the annual RTDNA convention. The annual convention features many prominent network professionals who conduct seminars on delivery, writing, news judgment, ethics, the job market and more. It is also an opportunity for students to have their tapes critiqued. The RTDNA faculty advisor is Professor Brad Pfranger.
Students interested in journalism or photojournalism careers are encouraged to join the Western Kentucky chapter of the Society of Professional Journalists. Student memberships may be transferred to professional chapters upon graduation. Monthly meetings offer sessions with professionals. Members of the chapter attend both the national and regional conventions, sponsor an annual employment seminar and conduct a Kentucky High School Mark of Excellence competition for writers and photographers. The SPJ faculty advisors are Professor Mac McKerral and Professor Amanda Crawford.
WKU Multicultural Journalists (WKUMJ)
WKUMJ is a student chapter of the following organizations: National Association of Black Journalists, National Association of Hispanic Journalists, Asian American Journalists Association, and the Native American Journalists Association. Members are active in production and in the sponsorship of programs of interest to minority students. WKUMJ is designed as a resource for all those interested in the journalistic arts. The WKU Multicultural Journalists faculty advisor is Professor Benjamin LaPoe.
The Storm Team is a University volunteer organization made up of students with a keen interest in the weather. Many of the members have a major in broadcasting and/or meteorology. The mission is to provide the campus of Western Kentucky University and the city of Bowling Green severe weather coverage. In the event of severe weather, the Storm Team broadcasts live responsible, accurate, precise severe weather information on WWHR-FM 91.7 and on WKU's Cable Channel12. Visit their website at: http://orgs.wku.edu/stormteam/. The Storm Team faculty advisor is Professor Brad Pfranger.
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