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Dr. Patricia Todd
Department Chair - Marketing
Office: GH 402
Marketing in a Digital Age
Dr. Todd's current research focuses on international expansion strategy and firm's reaction to limitations in resource availability. also of interest is the impact of entrepreneurial orientation and global mindset on the successful internationalization of small and medium-sized enterprises. Her publications are in the area of applying population dynamics to international market expansion. Her research has been published in the Journal of Services Marketing, European Management Journal, and the International Marketing Review. Dr. Todd is a member of the American Marketing Association. She has served as a reviewer for the last two years for the Academy of Management proceedings.
Education: D.B.A., Marketing, Cleveland State University
Areas of Expertise: Marketing Management/Strategy, Online Consumer Engagement, Virtual
Environments and Marketing
Dr. Todd has over twenty years of experience in the chemical industry with significant experience
building and leading international technical, marketing and project management teams. She
successfully combined her marketing and technical expertise with an excellent knowledge of
strategic marketing techniques to gain a competitive advantage and grow market share in countries
around the world. She was successful in driving forward innovative product promotions and
development programs into new market areas, contributing to international expansion of industrial
products. She has BA in Biology, a BA in Communications and an MBA in Marketing. She joined
the faculty in the Department of Marketing at Western Kentucky University in 2005 and
completed her doctoral degree from Cleveland State University in 2006. She has been awarded 5
patents in chemistry. Her research has been published in top tier journals including: the Journal of
Business Research, European Management Journal, International Journal of Emerging Markets,
Journal of Services Marketing, and the International Marketing Review. Her current research
interests have expanded to included strategic marketing with an emphasis on e-marketing, virtual
communities, toxicity and gender issues in live broadcast channels, online consumer engagement
and virtual brand identity.
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