Bachelor of Science in Marketing

Enhance your Marketing skills with our three concentrations: Sales, Strategic Marketing, and Social Media Marketing. The Sales Concentration ignites your career with the necessary skills for success in fast-paced and lucrative corporate sales positions. The Strategic Marketing Concentration hones your critical thinking skills and teaches you how to build strategies based on market knowledge. The Social Media Marketing Concentration provides you with the expertise to effectively employ traditional, digital, and social media platforms to meet Marketing goals. Join us today to achieve your highest potential in the Marketing industry!

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in the Department of Marketing

Sales

As part of the Center for Professional Selling, one of the few certified centers in the United States, this track prepares students for careers in face-paced and lucrative corporate sales positions. Tremendous networking opportunities are made through engagement with internships, guest speakers and in national sales competitions.

Career Opportunities:

Students who choose the Professional Selling concentration will be prepared for careers such as:

Sales Engineer
Manufacturers Rep
Account Executive
Relationship Manager
Regional Sales Manager
Territory Manager
Application Engineer
Business Development
Account Manager
District Manager

Program Requirements

Strategic Marketing

Stategic Marketing

The Strategic Marketing concentration develops critical thinking skills necessary to build strategy based on market knowledge. Areas of study include strategic planning; segmentation and target marketing; consumer behavior; marketing research; product, promotion, pricing, and distribution decisions; services marketing; and international marketing.

Career Opportunities:

Students who choose the Strategic Marketing concentration will be prepared for careers such as:

Brand Manager
Creative Director
Market Research
Product Manager
Customer Relations
Public Relations
Advertising
Events Manager
Purchasing Manager
Entrepreneur

Program Requirements

Social Media Marketing

The Sales concentration focuses on the strategic use of traditional, digital, and social media platforms to meet marketing goals. Students have ample opportunity to work with real organizations on social media campaigns, content marketing, SEO, analytics, website design and more.

Career Opportunities:

Students who choose the Social Media Marketing concentration will be prepared for careers such as: