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Western Kentucky University
EMERGENCY ALERT SYSTEM:

WKU WEATHER ALERT:

Classes beginning at 4pm today on the WKU Bowling Green campus are canceled. ALL Thursday and Friday classes on all campuses are also canceled. Online classes will proceed as scheduled. WKU offices will be closed on Thursday, with essential personnel reporting.

WKU Owensboro closed at noon today (Wed., 3/4).

WKU Glasgow evening classes that begin at 5 pm today will be canceled and the WKU Glasgow campus will close at 7 pm.

WKU Elizabethtown-Fort Knox campus will close today at 3 pm and will remain closed Thurs., Fri, and Sat., March 5-7.

Should inclement weather make travel hazardous, residence halls will remain open until Saturday. Follow WKU Housing & Residence Life for updates.

The high school regional basketball tournament games scheduled for tonight have been canceled. Games will be rescheduled for Friday/Saturday. Follow WKU News for the latest updates. #WKUAlert

GFCB Marketing Staff - Richard Shannon

Dr. Richard Shannon

Dr. Richard Shannon

Chair and Professor- Marketing and Sales

Office:  GH 402
Phone:  270-745-2483
Email:  rick.shannon@wku.edu

Research

Professor Shannon specializes in personal selling/sale management, marketing ethics, sports marketing, and retailing. He has ten years of business experience in sales and retail management. His current research focuses on curriculum issues, sales force motivation, compensation, and training, marketing ethics, and sports marketing. He has presented seminars on marketing education to students, parents, and educators. He has also conducted workshops and training sessions for educators and practitioners on relationship marketing, sales, and customer service, the personal selling process, and reatil store operations and management.

Bio

Ph.D., Marketing, The University of Memphis
M.B.A., Marketing, The University of Memphis
B.B.A., Marketing, The University of Memphis

Professor Shannon is a member of numerous national, regional and local professional organizations, targeted towards both practitioners and educators. He has served as an officer in a professional chapter of the American Marketing Association. His research has appeared in the Journal of Business Ethics, Journal of Services Marketing, Sport Marketing Quarterly, Journal of Teaching in International Business, Journal of Marketing Theory and Practice, Marketing Education Review, and the Journal of Customer Service in Management and Marketing, as well as numerous regional, national, and international conference proceedings. He has also served as a reviewer for numerous journals, conferences and textbooks.

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 Last Modified 9/25/14