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WKU Communication and Branding Manual

 

 

Visit the Marketing Department website for information about a major or minor in Marketing. Visit the Public Relations website for information about a major in Public Relations.

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WKU Communication & Branding Manual

 

WKU Communication & Branding Manual

 

The WKU Communication & Branding Manual seeks to provide University standards for logo usage and color palettes, helpful templates, talking points and important information to ensure that all messages about WKU are clear and consistent. This information will assist all colleges, departments and divisions in their marketing and communication endeavors. A strong institutional brand does not mean that individual colleges or departments get overshadowed. Rather, it provides an opportunity for all WKU entities to leverage the WKU name in order to build upon your own name recognition and reputation.  Any questions related to information in the Manual should be directed to WKU Marketing & Communications.

 

Included in the Manual you will find the following topics:

Introduction

Page 3.......Why the WKU brand matters

Page 4.......The WKU Name

 

Logo Usage

Page 5.......The Basics

Page 6.......Who Should Use This Logo?

Page 7.......Size Specifications

Page 8.......Keeping the Logo Prominent

Page 9.......WKU Colors

Page 10.....Suggested Typefaces

Page 11.....Optional Versions of the Logo

Page 12.....Logo Signatures

Page 13.....Logo Signature Examples

Page 14.....Print Publication Examples

Page 15.....Logo on Vehicle Examples

Page 16.....Signage

Page 17.....Stationary & Business Cards

Page 18.....Academic Program Brochure

Page 19.....Brochure Examples

Page 20.....Restricted & Obsolete Logos

Page 21.....Athletic Logos

 

Advertising Basics

Page 22.....Advertising Guidelines and Tips

 

Standards

Page 23.....Publications

Page 24.....Website

Page 28.....Social Media

Page 33.....Electronic Mail Signatures

Page 34.....Merchandise & Promotional Products

Page 35.....Digital Signage

 

Templates

Page 36.....Presentation Templates

Page 37.....Website Templates

 

Why WKU?

Page 40.....Talking Points

Page 40.....Fast Facts

 

Division of Public Affairs

Page 42.....About Public Affairs

Page 42.....Campus & Community Events

Page 43.....Creative Web Services & Digital Marketing

Page 43.....Government & Community Relations

Page 44.....Marketing & Communications

Page 45.....Media Relations

Page 45.....Public Broadcasting

Page 45.....University Photography

Page 46.....University Publications

Page 47.....Staff Directory

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 Last Modified 1/10/17