Western Kentucky University

Media Relations

Terri Flood attends KSHPRM 2013 spring conference

KSHPRM Logo

Terri Flood, marketing coordinator at WKU Health Services attended the Kentucky Society for Healthcare Public Relations & Marketing (KSHPRM) spring conference on Tuesday, April 16th at the National Corvette Museum in Bowling Green, KY.

The conference began with Stephen Moegling of Franklin Street, discussing how to make physicians advocates of your hospital marketing campaign. His presentation discussed best practices and how to engage physicians with direct campaigns and drive revenue to key service lines.

The morning continued with Ken Honeywell, creative director at Well Done Marketing. Ken discussed the importance of content marketing strategies and how they can benefit patients and prospects looking for health information and advice on hospital websites. He also discussed specific hospitals that have had success through using multiple content platforms. Those platforms include: feature stories, patient testimonials, awareness events, physician advice, videos and promotional contest.


The day continued with Noreen Reithofer and Sheri Harris of Krames StayWell. As health care reform shifts the payment landscape away from volume and towards value, it is increasingly important for health care providers to position their services toward staying healthy, versus treatment for the sick. Noreen and Sheri discussed how organizations throughout the country are successfully making this shift through websites, microsites, blogs, magazines, online forums, text programs and e-newsletters. They shared examples of how specific hospitals are promoting, engaging and connecting with their employees and patients.

Cody Vest, creative director at Vest Advertising discussed how to reach more people with less money by using digital advertising. As the masses have hopped on-board the social media revolution and lended their information as digital currency, the strategies of digital advertising have changed from being an alternate outlet on which to spend ad dollars, to a hybrid of direct marketing and word of mouth. Cody discussed how data drives strategy and how it can increase ROI.

The conference concluded with a tour of the Corvette Museum.

Categories
All News  Now Viewing Category: All
School of Journalism & Broadcasting
CEBS
Media Relations
Academic Affairs
Augenstein Alumni Center
Instruments of American Excellence
Transportation
Emergency Preparedness
Police
Department of Music
Department of Theatre & Dance
Library News
Office of Sustainability
Office of International Programs
Office of Research
Ogden News
PCAL
WKU Greeks News
WKU Parent and Family Weekend
Parent's Association
Student Activities and Organizations
Scholarships Student Financial Assistance
Student Government Association News
Van Meter Auditorium
Teaching News
Study Abroad
Student Research Council
Student Employment
WKU Joint Admissions
International Student Office
Human Resources News
Cultural Enhancement Series
CHHS News
The Confucius Institute
Campus Activities Board
GFCB
WellU
The Carol Martin Gatton Academy of Mathematics and Science in Kentucky
Development and Alumni Relations
Downing Student Union
Health Services
Hardin Planetarium
News from The Center for Gifted Studies
Student Financial Assistance
Downing Museum
Etown & Fort Knox
Facilities
Employee Wellness
Latest Headlines
PTS Closed Wednesday July 23

Call 270-745-2361 or assistance.

Sixty Campers Attend 3rd Year of The Summer Camp

The Center for Gifted Studies at Western Kentucky University recently hosted 60 campers who attended The Summer Camp from July 14 to July 18.

Housing Premium Permits SOLD OUT

Add Your Name to the Wait List

Featured Articles
Sixty Campers Attend 3rd Year of The Summer Camp

The Center for Gifted Studies at Western Kentucky University recently hosted 60 campers who attended The Summer Camp from July 14 to July 18.

31st Year of VAMPY at WKU Hosts 217 Students

The Summer Program for Verbally and Mathematically Precocious Youth (VAMPY) hosted 217 students for the three-week program from June 22 to July 12.

166 Students Come to the 32nd Year of SCATS at WKU

The Center for Gifted Studies at WKU hosted 166 campers for the 32nd annual Summer Camp for Academically Talented Middle School Students (SCATS) from June 8 to 20.

 Last Modified 7/23/13