GFCB Marketing Staff

Consumer Behavior

Esports Marketing

Retail Management

AI in Marketing

DBA, Marketing, Cleveland State University, 2006

MBA, Marketing, Kent State University, 1997

BA, Communications, Hiram College, 1995

BA, Biology, Avila University, 1977

Dr. Todd’s research in international marketing has been published in the Journal of Business Research, European Management Journal, International Journal of Emerging Markets, Journal of Services Marketing, and the International Marketing Review. In 2015, her research interests evolved to focus on marketing strategy in online environments and creating relationships within virtual communities. More specifically her research interests have expanded to include strategic marketing with an emphasis on virtual communities, toxicity and gender issues in live broadcast channels, online consumer engagement, virtual brand identity and AI in marketing. 

Prior to her academic career, she was employed as the global business manager, responsible for international profit and loss in a business unit for a major international petroleum chemical corporation. She has over twenty years of experience in the chemical industry with significant experience building and leading international technical, marketing and project management teams.  She successfully combined her marketing and technical expertise with an excellent knowledge of strategic marketing techniques to gain a competitive advantage and grow market share in countries around the world.  She has 5 international patents in applied chemistry. The experience in business gives her a broad perspective of the challenges of building customer relationships on a global scale as well as internal marketing, which she carries over into the classroom.

“What the Font! The Role of Handwritten Font in Course Interest, Student Inference, and Learning Outcome” with M.J. Gardner and R. Ru, Marketing Education Review, 2024, 34(1), 77-95.

“Gender Differences in Perceptions of Trolling in Livestream Video Broadcasting” (with J.P. Melancon), Cyberpsychology, Behavior, & Social Networking, 2019, 22(7), 472-476.

“Gender and Live Stream Broadcasting: A Preliminary Investigation of Source Credibility and Motivation" (with J.P. Melancon), Journal of Research in Interactive Marketing, 2018, 12(1), 79-93.