WKU News
Moneyball Analytics: A Winning Play for Gordon Ford College of Business Students
- Thursday, January 25th, 2024
It's time to "play ball" for Gordon Ford College of Business students!
Adam Brownlee, an Instructor in the Department of Analytics and Information Systems, and his students are spearheading an exciting collaboration with WKU Baseball and the Bowling Green Hot Rods – introducing Moneyball Analytics.
This innovative project marks a fusion of academia and sports, where students will embark on applied and predictive analytics projects throughout the semester, providing valuable insights and analysis for both teams.
Brownlee said about the initiative, "The goal is to create unique value using Moneyball Analytics, both for our teams and students. We use applied predictive and prescriptive tools to deliver on this value."
The project offers tangible benefits to both teams and the students involved.
"These projects are important because we get to touch on something that is real and impacting, said Brownlee. Our efforts will play out over the course of the season, and we get to see it happen."