Bachelor of Science in Business Data Analytics
The field of Business Data Analytics (BDAN) explores the interplays between technology, business, and society. BDAN utilizes information management tools for the processing, management, and analysis of data that relates to business. Graduates in Business Data Analytics serve as a bridge between the builders and users of technology and global innovations.
The Business Data Analytics major will provide students with a solid business foundation combined with relevant study of modern technology trends and the impact information systems are having throughout business and society. As demand for computer and information processing services continues to increase, so does the need for hybrid business technology roles. This major will help strengthen the knowledge economy in Kentucky and increase the availability of information workers critical to attracting and retaining corporate interests in the state.
Business Data Analytics, Bachelor of Science
The Business Data Analytics major requires 66 semester hours. The major is designed to prepare students for professional careers using data analytics and technology. Students are trained to use data to improve decision making and gain insight.
Local and global businesses are increasingly relying on the acquisition, management, and analysis of data. As the amount of data increases from all aspects of society, so does the need for employees trained in data analytics.
The Business Data Analytics major will provide students with a solid business foundation combined with a relevant study of data analytics. This major will help strengthen the knowledge economy in Kentucky and increase the availability of trained data analysts.
Computer Information Systems, Minor
The Computer Information Systems minor has been specifically designed for non-technical majors who want to learn more about how technology can improve their personal and professional productivity. Students in the CIS minor take a set of required and elective courses in areas such as web-design, desktop publishing, multi-media, computer graphics, geographic information systems, computer-aided drafting and digital video production. Almost all professions today require their employees to be proficient with computers--not just ‘literate.’ The CIS minor is a valuable addition to any WKU major.
Applied Data Analytics, Certificate
The 18-hour Certificate of Applied Data Analytics is based on 15 hours of core courses and 3 hours of advisor-approved upper-division courses. The approved elective may be from the Gordon Ford College of Business or any other college.
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