- Bachelor of Science in Marketing
- Minor in Marketing
- Minor in Sales
- Marketing and Sales Staff
- Contact Information
- Student Organizations
- Prospective Students
For information about WKU's institutional Marketing, visit Marketing & Communications.
Minor in Marketing
Minor Code: 413
27 Credit Hours (If business major.)
Required courses:
- ACCT 200 - Accounting-Financial
- ECON 202 - Prin Economics-Micro OR
ECON 203 - Prin Economics-Macro - ECON 206 - Statistics
- MKT 220 - Basic Marketing Concepts
- MKT 321 - Consumer Behavior
- Marketing elective
- Marketing elective
- Marketing elective
- *Marketing elective
Marketing electives may be chosen from 300- and 400-level marketing courses not already required for the major.
*Fourth Marketing elective required only for business majors.
For additional information, contact Dr. Patricia Todd, Chair of the Department of Marketing and Sales .
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