WKU MBA Faculty
Core Curriculum Courses
WKU MBA Faculty
- NCAA Faculty Athletic Representative | Professor - Marketing
- craig.martin@wku.edu
- Grise Hall 406
- 270-745-5707
- Curriculum Vitae
Dr. Martin’s business experience includes positions with leading global financial services and telecommunications organizations. Dr. Martin has published research in the Journal of the Academy of Marketing Science, Journal of Advertising, Journal of Advertising Research, Journal of Consumer Marketing, Journal of Business and Industrial Marketing, Journal of Marketing Theory & Practice, Marketing Management Journal, International Journal of Retail and Distribution Management, Journal of Management and Marketing Research, Journal of Applied Business and Economics, Journal of Marketing Development and Competitiveness, Journal of Applied Business Research, Journal of Leadership Accountability and Ethics, Journal of Management Policy and Practice, and multiple international conferences.
“Do Gender and Length of Employment Impact the Relationship Between Psychological Climate and Subjective Salesperson Performance?” (with A.J. Bush), Journal of Management Policy and Practice, 2020, 21(5), 28-38.
“An Empirical Analysis of Adolescent Shopping Motivation and Shopping Enjoyment,” Journal of Management and Marketing Research, 2018, 21(March), 65-76.
“Examining Minor League Baseball Season Ticket Buyers’ Perceptions and Behaviors," Journal of Applied Business and Economics, 2017, 19(1), 70-81.
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