Social Media Marketing

Marketing Management

PhD, Marketing, Kennesaw State University, 2022

MBA, Tennessee Technological University, 2014

BA, English - Language, Media and Communications, University of Rochester, 2009

Certificate, Management Studies, Marketing, University of Rochester, 2009

A native of upstate New York, Dr. Nicewicz earned her undergraduate degree from the University of Rochester in 2009. After relocating south and spending several years working in college athletics, she completed her MBA at Tennessee Tech University in 2014. Shortly after completing the MBA program at Tech, she was asked to oversee it in an administrative capacity and spent eight years as the Director of Graduate Programs for the College of Business while simultaneously pursuing her Ph.D. in Business Administration through Kennesaw State University (KSU). 

Dr. Nicewicz graduated with her Ph.D. in Marketing from KSU in the spring of 2022. Her mixed-methods dissertation research focuses on creating a framework for consumer engagement with artificial intelligence technology, such as Amazon’s Alexa and Google’s Home devices. Other research projects include papers that have been published in Marketing Education Review, considered for Innovations in Teaching awards, and research the impact of consumer personality characteristics on responsible consumption practices. In addition to being an adept qualitative and quantitative researcher, she has also served as a student volunteer and track chair for the Society for Marketing Advances annual conference, a reviewer for the Academy of Marketing Sciences annual conference and is a member of the Editorial Board for the Journal of Global Scholars of Marketing Science.  

Outside of the classroom, Dr. Nicewicz is an avid horsewoman and cattle farmer. She enjoys barrel racing and rodeoing, working her herds of black angus cattle, and managing her farm. A lover of traveling, animals, and being outdoors, she also enjoys spending time at the lake, training for marathons, and traveling both domestically and abroad. She is currently working on obtaining her pilot’s license, and enjoys spending time with her cows, cats and three horses.