Ways to Donate

There are three easy ways to make a gift of cash to WKU Public Media: 

1. You may write a check payable to WKU Public Media and mail it to Western Kentucky University, WKU Public Media, 1906 College Heights Boulevard, Bowling Green, Kentucky, 42101. Be sure to note in the memo which area you would like to give to (WKU Public Radio, Classical FM, WKU PBS, or the David Brinkley Student Fellowship Scholarship). 
2. You may call our office at 270-745-6488 to make a credit card gift over the phone.
3. You may simply visit our giving websites for an online donation, including setting up a sustaining donor membership: 
   1. Donate online to WKU Public Radio 
   2. Donate online to WKU PBS

When you itemize your deductions, your gifts of cash may be deducted on your income tax return. Amounts up to 50 percent of your adjusted gross income may be deducted during the year of the gift, with any excess deductions carried forward for up to five additional years. Your actual savings depend on your tax rate and other factors. Cash gifts are considered transferred on the date they are hand-delivered or mailed while credit card gifts are received on the date the card is processed.

Giving stocks and bonds that have increased in value provides even greater tax benefits than gifts of cash. The market value of the securities is deductible (subject to applicable limitations), and you also avoid paying capital gains tax on the appreciation. You may generally deduct gifts in the form of appreciated property up to 30 percent of your adjusted gross income with any excess deductible over the next five years. Anytime you wish to consider a gift of securities, please contact us in advance so we can walk you through the process. Call the WKU Foundation at 270-745-4597. 

In some situations, a donor may wish to make a gift of stock in a closely held corporation. If you own highly appreciated stock in a company that has significant cash reserves, this may be the best way for you to make a sizeable gift. When closely held stock is gifted, the donor is usually entitled to receive a charitable income tax deduction for the appraised value of the stock, in an amount up to 30 percent of adjusted growth income. Like gifts of appreciated securities and cash, any excess may be carried over into the next five years. This gift is beneficial because it allows the donor to make a gift without realizing capital gains tax on the appreciated value of the stock, and it allows the corporation to use a potentially taxable cash surplus for philanthropic purposes.

A gift of real estate can consist of almost any type of property: a primary residence, a vacation home, a farm or ranch, a commercial building, subdivision lots or an undeveloped parcel. Such a gift will provide a charitable deduction for the full fair market value of the gift up to 30 percent of your adjusted gross income if you have held it for more than one year. The usual five-year carry-over also applies.

Through various methods of managing property and arranging for its distribution to family and others, you can minimize taxes and worries for your heirs. You may also be able to arrange a supplemental income for retirement through a charitable trust as part of your gift, or give a home while continuing to live there.

You will need to have your gift of real estate appraised by an independent appraiser to determine the value of your deduction, and you should first consult with the College Heights Foundation to make sure your real estate is appropriate to the needs of the University.

Donations of artwork, books, equipment and antique furniture are sometimes appropriate gifts to WKU. Before making a gift of tangible personal property, however, please consult with the University to confirm your gift can be used as you wish while also meeting the needs of WKU. If your gift is valued at $5,000 or more, you must have an independent appraisal within 60 days of the gift's transfer to the CHF to determine the value of your deduction.

We make donating a vehicle easy, and your gift qualifies for a tax deduction, too! Simply call us at 866-398-GIVE (866-398-4483) or complete the online vehicle donation form, and we’ll pick up your vehicle for free at a time that works best for you. Donate today - your donation supports the programs you love. It also keeps our music awesome and commercial free.

We accept all types of vehicles: cars, trucks, motorcycles, trailers, boats, and more!

Many individuals choose to make a meaningful gift by including WKU Public Media as a beneficiary of their estate plans. Planned gifts can provide a perfect opportunity for individuals to maximize their charitable giving while also minimizing the tax consequences of their estate. A variety of estate planning vehicles may be considered including a Will bequest, gift annuities, charitable remainder trusts, charitable lead trusts, retirement funds, or life insurance policies. Please visit our planned giving site for more details or contact us to discuss some of these giving vehicles in greater detail to determine the option that might be best for your individual philanthropic needs.