WKU Events

Join New York Times bestselling author Adam Alter as he explores why technology is making us less happy with his presentation Irrestible: The Rise of Addictive Technology and The Business of Keeping us Hooked. This event is free to attend and open to the public. 

About the Presenter

Adam Alter is an Associate Professor of Marketing at New York University’s Stern School of Business, with an affiliated appointment in the New York University Psychology Department.

He is the author of the bestselling book Irresistible (2017) and has also written for the New York Times, New Yorker, Washington Post, Atlantic, WIRED, Slate, Huffington Post, and Popular Science, among other publications.

About the WEDGE Visiting Scholar Presentations

The Wedge Visiting Scholar Presentations, a free evening lecture and all-day workshop for educators and the public, has been presented each year since 2003 through a gift from the Wedge family. Presentations have included Dr. Carol Tomlinson on “Defensible Differentiation: What Will It Take to Get It Right?”; Dr. Donald Treffinger on teaching children to think critically and creatively; Jonathan Plucker on excellence gaps; Bronwyn MacFarlane on “Curriculum for Every Student to Succeed: Integrating Best Practices from Gifted Education in the Content Areas; and Barbara Kerr on “From Imagination to Innovation: Encouraging Students in STEM.”