Potter College News

Imagewest has proven itself once again in the Bowling Green marketing industry by winning eight awards at the 2012 Professional Marketing Association (PMA) Markie Awards.

Imagewest won eight Markie Awards. Members of the Imagewest team include (from left) Davide Fellini, Catherine Montano, Summer Bolton, Heather Garcia, Austin Stephenson and Alex McNeilage.

Imagewest is a one-of-a-kind student-run, advertising and public relations agency at WKU. Each semester, a new team of students intern at the agency to work on projects for clients. Imagewest entered their work in 15 categories and received the following eight awards:

1. Best Brochure: WKU Harlaxton
2. Best Marketing Campaign: African American Museum
3. Best Promo Video: Lorenzo de’ Medici (LdM)
4. Best Website: LuLu’s
5. Honorable Mention, Special Event: WKU Parking and Transportation, Airport Shuttle Launch
6. Best PR Campaign: WKU Parking and Transportation, Airport Shuttle Launch
7. Best Pitch: Imagewest, New Business Kit
8. Best Mobile: LuLu’s

“It was exciting to see our work win awards,” said Austin Stephenson, graphic designer. “As a student, this experience gets me excited about the field that I am going to enter and inspires me to work extra hard.”

The 12th Annual Markie Awards took place Nov. 20 at the Holiday Inn University Plaza in Bowling Green. PMA is an organization that provides networking, professional development, peer recognition and community involvement for marketing professionals in the Bowling Green-Warren County area. The Markie Awards honor the best examples of marketing by PMA members in Bowling Green throughout the year and are based on creativity and effectiveness derived from the project’s marketing objective, target audience and results.

“It’s always gratifying to be rewarded for your hard work,” said Heather Garcia, director and full- time staff member. “Receiving a Markie Award is a major accomplishment for the students and is something that they can highlight on their resume.”

The event’s theme, “The Feed,” marked a philanthropic addition to the banquet in which the association sponsored a food drive to benefit The Salvation Army and The American Red Cross. As a strong advocate of giving back to the community, Imagewest collected non-perishable food items at WKU and made a significant contribution to the cause.

The work that was submitted was created during the fall 2011, the spring 2012 and summer 2012 semesters.

• Interns for the fall 2011 semester included: Eric Brodzinski (Noblesville, Ind.), Michelle Child (Taylor Mill, Ky.), Kayla Cruse (Upton, Ky.), Megan Dunlevy (Louisville, Ky.), Bethany Hubartt (Indianapolis, Ind.), Paige Johnson (Bowling Green, Ky.), Tony King (Louisville, Ky.), Jackelyn Mead (Hendersonville, Tenn.), Veronica Newman (Hopkinsville, Ky.), Alan Schneller (Oakland, Ky.), and Kayla Spelling (Covington, Ky.).
• Interns for the spring 2012 semester included: Kenn Glenn (Greenville, Ky.), Ashley Henson (Elizabethtown, Ky.), Rachael King (Owensboro, Ky.), Justin Lawson (Elizabethtown, Ky.), Taylor Moad (Louisville, Ky.), Catherine Montano (Louisville, Ky.), Dalton Rowe (Winchester, Ky.), Tom Schatzinger (Smithfield, Ky.), Jake Stephenson (Louisville, Ky.), Jessica Troccoli (Old Hickory, Tenn.), Katherine Wade (Paducah, Ky.), and Ross Whitaker (Taylorsville, Ky.).
• Interns for the fall 2012 semester included: Brittany Costellow (Russellville, Ky.), Davide Fellini (Siena, Italy), Jeff Franklin (Louisville, Ky.), La Vella Hall (Mt. Washington, Ky.), Martha Holmes (Hendersonville, Tenn.), Marilyn Kallstrom (Bowling Green, Ky.), Kelsey Layer (Hendersonville, Tenn.), Alex McNeilage (Bowling Green, Ky.), Kelly Smith (Nashville, Tenn.) and Austin Stephenson (Louisville, Ky.).

Contact: Heather Garcia or Brittany Costellow, (270) 745-8915 or imagewest@wku.edu