Communications and Marketing Staff

Alicia Carter graduated from WKU in May of 2007 with a Bachelor of Arts in Public Relations. She began her career as Marketing Director for Downing-McPeak Vision Centers, which is McPeak Vision Partners today. In this role, she was responsible for overseeing strategic marketing and communications for the ophthalmology practice as well as one-on-one community relations with referring doctors.

Carter came back to WKU as a staff member in August 2010 to serve as Marketing and Web Services Coordinator. She was named Manager of Marketing Strategy in July 2021. Working under the Assistant Vice President for Marketing and Brand Strategy, she manages institutional marketing and branding efforts along with the web strategy for WKU. Carter also offers marketing and web consultations to units and departments across WKU’s campus.

Carter is a 2017 graduate of Leadership Bowling Green and is an active member of the American Marketing Association (AMA) of Bowling Green.