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WKU Communication and Branding Manual


The WKU Communication & Branding Manual seeks to provide University standards for logo usage and color palettes, website and social media best practices, and important information to ensure that all messages about WKU are clear and consistent. Logo standards may also be found in the WKU Logo Quick Reference Guide (PDF). This information will assist all colleges, departments and divisions in their marketing and communication endeavors. A strong institutional brand does not mean that individual colleges or departments get overshadowed. Rather, it provides an opportunity for all WKU entities to leverage the WKU name in order to build upon your own name recognition and reputation. Any questions related to information in the manual should be directed to University Marketing.

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Included in the Manual you will find the following topics:

Introduction

Page 1.......Why the WKU brand matters

Page 2.......The WKU Name

 

Logo Usage

Page 3.......Logo Basics

Page 4.......Who Should Use This Logo?

Page 5.......Size Specifications of the WKU Logo

Page 6.......Keep the Logo Prominent

Page 7.......WKU Colors

Page 8.....WKU Suggested Typefaces

Page 9.....Optional Versions of the Logo

Page 10.....Logo Signatures

Page 11.....Logo Signature Examples

Page 12.....Sample Work from WKU Publications

Page 13.....Logo on Vehicle Examples

Page 14.....WKU Signage

Page 15.....WKU Stationary & Business Cards

Page 16.....Restricted & Obsolete Logos

Page 17.....WKU Athletic Logos

 

Advertising Basics

Page 19.....Advertising Guidelines and Tips

 

Standards

Page 20.....Marketing Climb Campaign

Page 21.....Publications

Page 22.....Websites

Page 26.....Social Media

Page 30.....Electronic Mail Signatures

Page 30.....Merchandise & Promotional Items & T-shirts

 

Division of Communications & Marketing

Page 32.....About Communications & Marketing

Page 32.....Campus & Community Events

Page 33.....Government & Community Relations

Page 33.....Media Relations

Page 34.....Public Broadcasting

Page 34.....Strategic Communications

Page 34.....University Marketing

Page 37.....Staff Directory

Interested in studying Marketing or Public Relations at WKU?

Visit the Marketing Department website for information about a major or minor in Marketing. Visit the Public Relation website for information about a major in Public Relations.

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 Last Modified 2/12/21