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University Marketing

About University Marketing

WKU’s University Marketing office provides a centralized marketing effort to ensure brand consistency, proper use of WKU’s logos and marks, open communication with marketing staff across campus and assistance with marketing needs.

The WKU Communication and Branding Manual serves as a reference for WKU’s brand and graphic identity standards. WKU employees as well as external vendors should use the guidelines when developing communication materials that represent WKU or its colleges and departments. The guidelines must be followed in order to maintain WKU’s brand through consistent use of graphic messaging elements in communication materials.

University Marketing offers marketing and web consultations to any unit or department across campus. Please contact University Marketing for assistance with the following services:

  • Print Publications
  • Marketing Planning & Implementation
  • Website Content
  • Using Social Media as a Marketing tool
  • Ordering Promotional Products

Interested in studying Marketing or Public Relations at WKU?

Visit the Marketing Department website for information about a major or minor in Marketing. Visit the Public Relation website for information about a major in Public Relations.

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 Last Modified 2/25/21