Gordon Ford College of Business Staff

PhD, Finance, University of Cincinnati, 1997

MBA, Finance Concentration, University of Texas at Arlington, 1979

BS, Biology, University of Texas at Arlington, 1973

Licenses and Certifications:

Certified Treasury Professional, 2014

Jean Snavely, Ph.D., MBA, CTP, has a rich and varied background in the finance profession. From her banking career, Dr. Snavely has experience in mergers and acquisitions (performing due diligence, determining bank value, negotiating and structuring bank purchases), credit analysis, bank systems analysis, annual budgeting, goal setting, working with investment bankers in a public debt issue as well as taking the lead on special projects. Dr. Snavely maintains her intellectual curiosity through research, service, consulting and participation in professional organizations. Dr. Snavely has been a faculty mentor on numerous student research projects. She and Dr. Chan received an Aim High summer grant (2017) for their research into the relationship between financial literacy and preventive healthcare choices stemming from a student project. Dr. Snavely serves on the Gordon Ford College undergraduate curriculum committee, and as Academic Advisor for dual credit courses in Finance. She has been faculty advisor for WKU’s student chapter of the Financial Management Association (FMA) for 17 years during which time the chapter has earned Outstanding Chapter awards from FMA International eight times. She is also a member of the FMA International Student Membership committee assisting and advising the parent organization in FMA student chapter improvements and innovations. Dr. Snavely oversees the annual WKU Investment Challenge (Stock Trading Game). Her professional memberships include: the Association for Financial Professionals, FMA International, Financial Education Association, and the National Business Educators Association. She has also gained immeasurable, enjoyable experience volunteering for community and national organizations. She volunteers for the PGA of America and the USGA, as well as the Student Art Festival of Orlando, FL (Treasurer), the Glassmen Drum and Bugle Corps (President of the Board), the Miami Valley School in Dayton, OH (board member), the Junior League (Treasurer), and the Polo Fields Home Owners’ Association in Louisville, KY (Treasurer, Vice-President).

"Effects of Financial Literacy on Graduate School Attitudes Amidst COVID-19" (with K.C. Chan and S. Chang), Managerial and Decision Economics, 2021.

Snavely, J. C., Chan, K. C., Daugherty, D., Nickell, J. "The Effect of Financial Literacy on Preventive Healthcare Usage" (with K.C. Chan, D. Daugherty, and J. Nickell), Journal of Financial Education, 2020, 46(1), 115-126.