Gordon Ford College of Business News

Dr. Brian Goff was cited in ESPN's blog on 7/23/2012: "Brian Goff, a professor of economics at Western Kentucky University, studied athletic department finances in an article in the Journal of Sport Management, and explained the not-uncommon phenomenon of expenses rising to meet or exceed revenue in the non-profit setting: 'As in other not-for-profit settings, unit directors in universities (e.g., department chairs, deans, athletic directors) do not typically have an incentive to maximize profits (budget surpluses). If surpluses are experienced or anticipated, most unit directors increase expenditures in order to fully utilize their budgets. As a result, expenses rise to match, and often exceed, budgets regardless of revenue.'"  http://espn.go.com/blog/playbook/dollars/post/_/id/751/conference-moves-revenues-up-costs-up