Gordon Ford College of Business Staff
- Professor - Management
- bob.hatfield@wku.edu
- Grise Hall 214
- 321-247-8620
Organizational Behavior
Ph.D, Management, Indiana University, 1996
JD, Brandeis School of Law, University of Louisville, 1983
BA, Speech Communication, Western Kentucky University, 1973
Dr. Hatfield’s experience includes achievement and leadership in both the corporate and academic worlds. He was the Manager of Industrial Relations and Personnel for a Fortune 100 company. He is a management consultant in areas such as strategic planning, change management, leadership, collegiality, communication, and labor/employee relations. He has served on both public and private boards. Dr. Hatfield has administrative and/or teaching experience in 8 foreign nations and has led in innovative projects and programs to advance the local community, regional chambers of commerce, and the university. He has won many awards including teaching awards at three different universities, a national award in Business Education, and the GFCB “Vitale Award for Initiative, Innovation, & Leadership”. Dr. Hatfield has held significant appointments in the GFCB. He was appointed the Lessenberry Endowed Professor in Business Education, Executive Faculty Coordinator of the MBA Program, Associate Dean of Research and Graduate Programs, Interim Chair of the Department of Management, and MBA Program Director.
Dr. Robert D. Hatfield is the coauthor of seven books including HRM: Strategies for Managing a Diverse and Global Workforce and the textbook Human Resource Management in South Africa. He has also published at least 17 peer-reviewed journal articles and over 35 scholarly proceeding papers in the areas of human resource management, organizational behavior, training and development, and the use of technology in business and education. Dr. Hatfield currently researches workplace collegiality and the emerging field of business sustainability.
"Individuals in the Organization" (with M.R. Carrell), in Rahim, M.A., Management: Theory, Research, and Practice, 3rd Edition, 2018, Cognella.
"MBA Program at the Crossroad: Considering Program Innovations for Closer Customer Student Engagement" (with M.S. Spiller), Global Journal of Business Pedagogy, 2017, 1(1), 28-39.
The Gordon Ford College of Business is a top business school with dual AACSB accreditation in both business and accounting programs.
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