Gordon Ford College of Business Staff

Dr. Forbes currently serves as the Marketing Department Chair. He is a Professor of Marketing and directs the nationally recognized sales program at WKU. He is currently a member of the Editorial Review board for the Journal of Selling, and previously served on the Review board for the Journal of Personal Selling & Sales Management. He has held board positions for the University Sales Center Alliance on two occasions. His research has appeared in journals to include the Journal of the Academy of Marketing Science, the Journal of Personal Selling & Sales Management, the Journal of Selling, and the Journal of Services Marketing. He is a two- time teaching award winner, College of Business public service award winner, and recipient of the WKU Business College Vitale Award for innovation and leadership. Dr. Forbes teaches primarily in the area of sales at the undergraduate and MBA level.

“Using the Taxonomy of Significant Learning to Enhance Business Student Empathy” (with T. Billiot), Journal of International Education in Business, 2021, 14(1), 130-143.

 

“Running with Your Hair on Fire: Lessons Learned from Transitioning a National University Sales Competition from Face-to-Face to Virtual in 16 Days” (with S. Inks, K. Barber, and T.W. Loe), Journal of Marketing Education, 2020, 42(3), 257-271.

 

“What’s In It For Me? Analyzing the Value of a University Sales Competition and Recruiting Event to Corporate Sponsors” (with S. Inks and T.W. Loe), Journal of Selling, 2020, 20(1), 87-101.

 

“Sales Manager Influence of New Product Adoption by Their Salesforce: A Theoretical Perspective” (with G. McAmis), Journal of Applied Business Research, 2017, 33(3), 539-546.